Published on : Thursday, December 2, 2021
As very important and promising segments of the Chinese travel industry, MICE and Business Travel in China are recovering well during the post-epidemic period. To provide the MICE & Business travel industry with more experiences in product innovation, transformation and upgrading, ITB China teams up with the MICE&TMC Committee of Shanghai Tourism Trade Association (STTA), to sharpen the profile of the segment and expand the network with more MICE and corporate travel professionals for ITB China Virtual 2021, the fully digital platform for quality networking, business and content from 8 November to 31 December.
“As a MICE and business travel platform dedicated to the development of Shanghai’s city, MICE & TMC Committee of STTA, has teamed up with ITB China, aiming to empower and accelarate the development for MICE and business travel in Shanghai and China in a more professional and international way,” said Ling Jin, Secretary General, MICE & TMC Committee of STTA.
As one of the MICE and Corporate Travel buyer partners of this year’s ITB China Virtual, MICE & TMC Committee of STTA will host a special MICE & Business Travel Day, inviting industry key opinion leaders to share the latest developments in the Chinese market and to promote standardized processes and a long-term strategy that will allow the city to better leverage its capabilities in this area by working with partners from around the world.
As part of the partnership, MICE & TMC Committee of STTA will offer the following online sessions on hot topics in the industry. These sessions will be published on the ITB China virtual platform starting December 6.
The dedicated MICE & Business Travel Day will kick-off with a welcome speech by Ling Jin, Secretary General, MICE & TMC Committee of STTA, followed by a keynote on “The digital surge to reshape the new ecology of exhibition marketing”, given by Laurix Xu, Senior Vice President of China CYTS M.I.C.E. Service Co., LTD,.
Michael Kruppe, General Manager, SNIEC, will give a keynote speech titled “The general development trend and change of international exhibition industry / The combination and experience of Exhibitions and MICE”.
Mike Ding, Managing Director, Greater China HRS and Weizhong Cao, Director Payment Solution, HRS will talk about “ The Invisible Pay Solution –The new opportunity for Business hotels”. An exciting MICE day will come to an end with the keynote address from Jieren Zhou, VP, Xinhua Zhiyun on “How intelligent communication empowers the transformation and upgrading of the conference industry”.