MICE tourism in Kochi would revive soon due to 25th IFFK

Tuesday, February 23, 2021

MICE (meetings, incentives, conferences, and exhibitions) tourism in Kochi will soon be revived due successful conducting of the Kochi leg of the 25th International Film Festival of Kerala (IFFK).

Tourism industry stakeholders hoped that MICE tourism, postponed for a year, would receive an impetus, as it has now become clear that events like film festivals could be safely held if COVID protocols are strictly adhered to.
Kochi used to be one of the most important destinations in India for MICE tourism till the pandemic outbreak. Hence, in order to tap in the prospective of MICE tourism, several entrepreneurs have invested heavily in the region by building hotels and conference halls with five-star facilities.

National and international conferences with attendance of up to 1,000 people each were held in Kochi till COVID-19 struck. A conference tourist spends $1,400 to $1,500, while a regular tourist spends $500 per day.

Most players in MICE tourism thought that it could take years for the pandemic situation to end and conferences to come back. The success of events like IFFK seems to have brought back confidence among Kochi’s tourism industry stakeholders. They are hopeful that tourism could be revived fully although not immediately.

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