Michelle Catin Appointed Vice President of Marketing at Club Med North America

Published on December 8, 2025

In a significant move, Club Med, a trailblazer in the all-inclusive resort industry for over 75 years, has named Michelle Catin as its new Vice President of Marketing for North America. Her extensive background in the hospitality and travel sectors positions her perfectly to help drive growth across the Americas, foster key partnerships, and enhance relationships with the travel advisor community. This appointment is set to strengthen the brand’s presence across North America, ensuring that Club Med continues to be a leading player in the global hospitality market.

Expertise in Hospitality and Travel

Michelle Catin brings nearly 20 years of experience in the hospitality and travel industries. She has honed her expertise in brand marketing, digital strategy, and public relations, having worked with a range of prestigious brands. Her experience will be critical in guiding Club Med’s marketing strategy, particularly in the digital realm, as she leads efforts to expand the brand’s footprint and deepen customer engagement.

Before joining Club Med, Catin served as a strategic consultant for several major hospitality brands. This experience has given her a well-rounded perspective on how to develop effective marketing strategies that resonate with today’s travelers. Additionally, she has a rich history in brand marketing through her role as Senior Director of Marketing at Palace Resorts, where she played a pivotal role in shaping the company’s marketing campaigns.

Focus on Club Med’s Iconic Resorts

At Club Med, Michelle Catin will focus on developing and executing a comprehensive marketing strategy for the company’s iconic resorts, including some of the most sought-after destinations in the world. This includes the world-renowned Club Med Punta Cana, a flagship property, as well as Club Med Charlevoix in Quebec, which is famous for its luxury ski experiences. Catin will be instrumental in leading efforts to promote these resorts, highlighting both their unique offerings and the exceptional experiences they provide to guests.

Her appointment also comes as Club Med seeks to expand its presence in some of the most desirable travel destinations globally. Under her leadership, the company will look to strengthen its marketing efforts in the Maldives, Italy, the Alps, Morocco, Seychelles, Japan, and other prime locations, increasing demand for these luxurious all-inclusive destinations across North America.

Innovative Marketing Approach

Michelle Catin’s appointment marks the beginning of a new chapter for Club Med, with a strong focus on engagement and growth. Her leadership will guide the development of full-funnel marketing strategies that connect with a new generation of travelers, particularly those seeking exclusive vacation experiences. She will work closely with the team to implement innovative strategies aimed at deepening brand loyalty and expanding Club Med’s customer base.

A key component of Catin’s role will be fostering relationships with travel advisors, ensuring that they are equipped with the resources and information needed to promote Club Med’s offerings effectively. By strengthening these partnerships, Catin will help drive sales and enhance Club Med’s position within the travel industry.

Educational Background and Professional Journey

Michelle Catin is a graduate of Florida International University (FIU) in North Miami, where she laid the foundation for her impressive career in hospitality and marketing. Her academic background, combined with her wealth of industry experience, gives her a comprehensive understanding of both the strategic and creative elements necessary for successful marketing campaigns in the travel and hospitality sectors.

Throughout her career, Catin has demonstrated a keen ability to adapt to the evolving needs of the industry. Her experience in digital marketing and brand strategy will be instrumental as Club Med continues to evolve and meet the demands of modern-day travelers. Her proven track record of success in the hospitality sector ensures that she will be a key driver of Club Med’s marketing initiatives in the years to come.

A Bright Future for Club Med

As Michelle Catin steps into her role as Vice President of Marketing, her leadership is expected to have a profound impact on Club Med’s future. Her efforts will help the company maintain its position as a leader in the all-inclusive resort industry while ensuring that its resorts remain top-of-mind for travelers seeking luxury, adventure, and unforgettable experiences. With her extensive experience and commitment to excellence, Catin’s appointment is poised to play a key role in shaping the future of Club Med in North America and beyond.

Conclusion

Michelle Catin’s appointment as Vice President of Marketing at Club Med North America signals a new era for the brand. With her nearly two decades of experience in the hospitality and travel industries, she is well-equipped to drive marketing growth, expand the brand’s reach, and engage a new generation of travelers. Her expertise in brand marketing, digital strategy, and public relations will be pivotal in shaping the future of Club Med as it continues to offer unforgettable experiences across the globe.