Middle East aims to strengthen its MICE sector

Published on : Thursday, April 13, 2017

Middle eastThe IBTM Arabia event of next year would continue to focus on maintaining the special profile matching to ensure optimum quality of appointments for buyers as well as sellers.


It would take place at the exclusive 5-star Jumeirah at Etihad Towers in the region of Abu Dhabi from 9th till 11th February. All the exhibitors would then discuss the objectives with the organizing team to make sure that they meet with the buyers who are the appropriate profile.


The MICE sector of this part of the world is likely to expand now.


This expansion is majorly triggered by renewed economic confidence and initial feedback that confirmed that regional buyers attending the show are now seeking inspiration and access to international suppliers that would support the growth of their outbound business to make it a part of their international destinations.


Aline Ghanem who is the Managing Director, Exclusive Services Group Lebanon commented that by attending IBTM Arabia she was looking forward to meet with new suppliers and would be able to return with fresh suggestions for her clients.


Eslam Salem, Executive Manager, Booking Worldwide, Saudi Arabia who was a Hosted Buyer at the 2016 event of IBTM Arabia said that the event would be a golden opportunity to meet with the elite community of the top MOCE industry suppliers.


The meeting and conference planner confirmed that they would be willing to attend IBTM Arabia this year and would represent companies like Cognizant, Abbott, Korea Railroad Research Institute, Peugeot Citroen Russia, AW Europe and so on.


The program of last year was received with 100% of Hosted Buyers who were completely satisfied thanks to the support of Etihad Airways, Abu Dhabi Convention Bureau and Abu Dhabi Tourism and Culture Authority.


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