Ministry of Tourism showcases tourism assets under “Dekho Apna Desh” campaign

Tuesday, March 2, 2021


India is in its unlock phase now and the Ministry of Tourism and its field offices are organizing and supporting different tourism promotion events under “Dekho Apna Desh” campaign showcasing various tourism assets and products of India for creating awareness among the stakeholders and citizens.

The Ministry of Tourism’s India tourism Kochi office along with Kerala Homestays and Tourism Society (HATS), recently held a workshop for sensitizing homestay/B&B unit owners on Ministry of Tourism’s scheme for homestays/B&B units. The workshop also conveyed information on NIDHI & SAATHI certification which was particularly introduced for the hospitality industry. The workshop was attended by 54 homestays/B&B unit owners from Kochi and adjacent districts. In another programme, India tourism Kochi together with District Tourism Promotion Council Ernakulam, Kerala, supported the 13th edition of week-long festival cultural extravaganza of Ulsavam, in order to revitalize the indescribable cultural heritage of Kerala. The festival showcases 28 art forms in Kerala, involving around 200 artists. The festival was inaugurated by the Mayor, Cochin Corporation, with keynote address by Shri Hibi Eden, Member of Parliament.

The Ministry of Tourism’s India Tourism Bengaluru office under the “Dekho Apna Desh” initiative held a domestic tourism road show in Bengaluru on 22nd February 2021 for highlighting the tourism potential of Buddhist circuits and pilgrimage destinations in Uttar Pradesh. 16 Tour Operators from Buddhist Inbound Tourism Fraternity (BITF) Uttar Pradesh took part in the road show with B2B meetings with Karnataka Travel Agents/Tour Operators held during the event.

The Ministry of Tourism’s India tourism, Mumbai office participated in India International Travel Mart (IITM) held in Pune from 23-24 February 2021 showcasing varied tourism products of India.

The Ministry of Tourism’s India tourism Hyderabad and Varanasi offices jointly held “Visit Uttar Pradesh” road show on 24th February 2021 in Hyderabad under Dekho Apna Desh. 17 travel trade representatives from Buddhist Inbound Tourism Fraternity (BITF) participated in the road show with travel trade from Telangana and Andhra Pradesh.

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