Mission Membership by 1 Hotels Offers Guests a Unique Way to Make a Difference with Every Stay, Supporting Environmental Causes

Published on December 8, 2025

In an era where sustainable travel is becoming more of a priority, 1 Hotels is setting the bar high by unveiling its groundbreaking Mission Membership loyalty program. Designed with both guests and the planet in mind, this new initiative aligns with 1 Hotels’ commitment to purpose-driven luxury and sustainability. For eco-conscious travelers seeking to make a meaningful impact, this innovative loyalty program offers an opportunity to go beyond traditional points and rewards.

1 Hotels, a luxury hotel brand founded by Barry Sternlicht, has long been dedicated to sustainability, and the introduction of Mission Membership is a natural extension of this ethos. This program is not just about rewards, it’s about giving back to the environment and creating a community of travelers who value the planet as much as they do luxury and personalized service. By rethinking traditional loyalty systems, 1 Hotels is inviting guests to join a movement that makes every stay count in a deeper, more purposeful way.

The Mission Behind the Membership: Making Every Stay Matter

1 Hotels is known for its sustainable design and eco-conscious operations. Now, with the launch of Mission Membership, the brand is pushing the envelope by allowing guests to make an impact with every stay. Unlike typical hotel loyalty programs that reward guests with points, this innovative program connects travelers to the environment, encouraging them to choose from a range of curated benefits while also giving back to important causes. Here’s how Mission Membership works:

• Environmental Impact: For each qualifying stay, 1% of the spend is donated to one of three leading environmental organizations: Natural Resources Defense Council (NRDC), Oceanic Global, or Green Our Planet. Members can choose which cause their donation goes to, making it a personalized experience.
• Tree Planting: For every new member who joins, 1 Hotels will plant a tree through a partnership with the Arbor Day Foundation. This initiative helps restore ecosystems affected by wildfires in California, aligning with the brand’s commitment to sustainability.
• Exclusive Benefits: Beyond just giving back, members enjoy perks such as exclusive discounts, room upgrades, late check-out, and access to unique experiences tied to sustainability. This is luxury with a conscience—offering travelers not just a stay, but a chance to make a lasting impact.

Why Mission Membership is a Game Changer for Sustainable Travelers

Travelers today are looking for more than just a comfortable bed and a great view. They want to stay at places that align with their values and make a positive difference. With Mission Membership, 1 Hotels is offering travelers a unique way to experience luxury travel while supporting sustainable causes. This new approach to loyalty is about creating a community of guests who share a commitment to purposeful travel.

• Personalized Travel Experiences: The loyalty program is built around the idea that travel should be deeply personal. Whether you’re booking a stay at 1 Hotel Brooklyn Bridge or 1 Hotel South Beach, your journey will be shaped by sustainable values and personal preferences.
• Meaningful Partnerships: As part of the Mission Membership, 1 Hotels has partnered with like-minded brands such as Everlane, Remedy Place, and HigherDOSE to offer sustainable lifestyle benefits to members. Starting in 2026, Alo Wellness Club will also offer on-demand wellness services to enhance the member experience.
• Experiential Travel: The program gives guests the opportunity to engage with destinations in a more immersive way. From culinary tours in Copenhagen to hands-on workshops in South Beach, members can experience destinations through sustainable and authentic experiences that reflect the local culture.

Unlocking Exclusive Perks for Mission Members

While traditional loyalty programs are often based on accumulating points or achieving tiered status, Mission Membership prioritizes engagement and values. Members don’t need to worry about reaching certain levels to access perks. Here’s what members can expect:

• Priority Service: Whether it’s room upgrades or early access to new offerings, members get special treatment without having to meet transactional criteria.
• Curated Experiences: From wine tastings in Toronto to chef-led workshops in South Beach, the program offers access to one-of-a-kind experiences that align with the values of sustainability and luxury. These experiences are tailored to reflect the essence of each destination.
• Wellness Benefits: Members will also have access to wellness programs, including on-demand yoga and fitness classes, along with discounts on Audi vehicles (U.S. only), offering a holistic approach to sustainable living.

A Seamless, Technology-Driven Experience

The Mission Membership is not just about personalized service—it’s also about offering high-tech convenience. Through the 1 Hotels App and the brand’s web portal, members can:

• Track their impact: View how their stays are contributing to the environment and how many trees have been planted through their participation.
• Customize their stay: Members have full control over how they give back, whether it’s by selecting the environmental charity they support or curating their travel experiences.
• Mobile Features: With the app, guests can enjoy mobile check-in, access room controls, make dining reservations, and get curated local recommendations at their fingertips.

The program is designed to provide a seamless, intuitive experience that aligns with the values of sustainability, luxury, and convenience.

1 Hotels Mission Membership: The Future of Loyalty Programs

With Mission Membership, 1 Hotels is pushing the boundaries of what a loyalty program can be. It’s no longer just about earning points or receiving discounts. Instead, it’s about creating a community of travelers who care about the world and want to make a difference with every trip they take. The brand’s focus on sustainability and personalization is redefining what it means to be a loyal customer, turning the act of traveling into an opportunity to contribute to meaningful causes.

As 1 Hotels continues to expand its footprint around the globe, the Mission Membership program will grow, offering more ways for guests to engage with sustainable practices and experience luxury travel with purpose.

Conclusion

The launch of Mission Membership is a game-changing move by 1 Hotels, offering travelers an innovative way to enjoy luxury stays while making a tangible impact on the planet. The program redefines traditional loyalty systems by focusing on values, personalized experiences, and environmental impact, making it a perfect choice for conscious travelers seeking to make a difference. Whether it’s enjoying exclusive perks, supporting environmental causes, or experiencing a destination in a deeper way, Mission Membership provides travelers with the opportunity to do all the good they can while enjoying the best of what 1 Hotels has to offer.