Published on : Wednesday, January 30, 2019
On overseas trips, Chinese tourists are spending more money than ever before, with almost 60 percent of visitors to Europe recognizing mobile payment as their prime choice, a new study confirms.
A Nielsen and Alipay report, titled 2018 Trends of Chinese Mobile Payment in Outbound Tourism, observes that the average budget for Chinese travelers in foreign countries have increased to over $6,026 per person last year.
While spending overseas, around 69 percent of tourists used mobile payment up 4 percent from last year.
In 2017, over 147 million Chinese tourists traveled abroad and invested a total of $220 billion, according to the Ministry of Culture and Tourism.
Such expenses offer merchants and tourist attractions with major opportunity to make the most of this growing spending trend. WeChat Pay, the leading mobile payment supplier of China, developed by Tencent, has partnered with Paris-based department store Le BHV Marais as part of its initiation to help European businesses connect with Chinese tourists lately.
WeChat Pay customers at Le BHV Marais have way in to the more varied and personalized products and services, including a pop-up store celebrating Chinese New Year.
“Smart solutions with WeChat Pay at their core have been brought to millions of offline stores across over 30 industries in China and are common throughout users’ daily lives,” said Li Peiku, president of international business at WeChat Pay.
“Many Chinese people have now long been accustomed to going out without their wallet. Together with our global partners, we hope to extend the convenient experience of WeChat Pay overseas, so that global businesses can share the dividends of China’s growing outbound travel market,” Li said.
Tags: mobile payment as their prime choice
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