Published on : Tuesday, August 31, 2021
More than 7,000 travel agents have been trained over the past year on Abu Dhabi’s unique features and attractions as part of the Abu Dhabi Specialists E-learning Programme said the Department of Culture and Tourism — Abu Dhabi (DCT Abu Dhabi).
The programme was launched as part of DCT Abu Dhabi’s reaction to the COVID-19 crisis and the resultant drop in travel and tourism. The programme witnessed more than 13,760 agents register from 17 countries for being trained as ‘Abu Dhabi Specialists’, with more than 7,000 completing the training. Courses and workshops were offered online to product managers, tour operators, home-based agents and other industry professionals.
The enhanced programme will now include three new modules to prepare agents with knowledge about Expo 2020 Dubai, which begins on October 1, 2021; Abu Dhabi as a Meetings, Incentives, Conferencing and Exhibitions (MICE) venue,including Abu Dhabi’s cultural attractions.
To quote Ali Hassan Al Shaiba, the executive director of marketing and tourism at DCT Abu Dhabi,“We are really heartened by the strong support from the global travel trade for thisprogrammeand we will be launching additional learning modules and expanding into new markets in Switzerland and Israel. Despite the last year being an extremely challenging period for the tourism sector, through this innovative programme, we have still been able to connect with travel professionals around the world and help them understand why Abu Dhabi is such an extraordinary destination. As we open up to travellers from across the world once again, we are confident the programme has increased awareness on Abu Dhabi’s amazing offerings, which in turn will lead to increased sales activity and lengths of stay for visitors.”
The training programme is part of DCT Abu Dhabi’s Travel Trade Marketing Plan to make sure that travel specialists are knowledgeable and have the right tools to sell.