Published on : Tuesday, July 2, 2019
More than 100 beaches will profit from the campaign, the Foundation declared in a press release.
The hashtag, shared by organizations like World Wide Nature Fund Morocco (WWF) and national television station 2M, is planned to raise awareness for the campaign.
“63 local bodies (regions, prefectures, provinces) […], 27 economic partners and over 100 local associations will be mobilized over three months to raise awareness and educate summer holiday-goers, to supervise the quality of seawater and sand, to equip beaches, to ensure safety and to ensure rules and regulations are respected,” the Foundation added.
The campaign will be introduced to the public in three phases. The first phase “All together for 10 less tons of plastic waste per beach,” will be conducted during the summers. Each targeted beach will be paired with an organization that will be accountable for carrying out activities to endorse beach cleanliness.
The second phase of the campaign will request for beach lovers to spend an entire day without using any plastic bags in the beach.
A campaign around World Clean Up Day will be arranged in the third phase, an annual international waste collection day taking place on September 21.
“[…] The Mohammed VI Foundation for the Protection of the Environment wants […] Moroccan citizens to become conscious of reducing the waste that is so detrimental to the environment, and to become conscious of the fact biodiversity depends in great part on them. Using less plastic, buying less products packaged in plastic, picking up your own rubbish, these are all simple acts that contribute to preserving the nature that we depend on,” adds the press release.