Published on : Thursday, October 22, 2020
As part of the Moroccan National Tourism Office’s (ONMT) efforts towards resurrecting the national tourism sector, Morocco welcomed two groups of tourism professionals from the UK and Spain.
The ONMT launched the familiarization trips as part of a series of efforts for providing Morocco’s tourism sector with a drive to triumph over the setbacks of the COVID-19 pandemic.
The purpose of these familiarization trips is to put Spanish and British tourism professionals in touch with their Moroccan counterparts, promoting Moroccan tourism in these countries.
The ONMT said that these trips plan to reassure Spanish and British professionals about the measures that Morocco has taken to speed up the revival of the tourism sector while ensuring visitor safety.
The Spanish visitors explored Morocco’s northern region, mainly the cities of Tangier, Tetouan, and the coastal strip Tamuda Bay. A visit to Rabat via the TGV Al Boraq showed them Morocco’s modern and practical infrastructure improving tourist experience.
The British professionals, meanwhile, visited the cities of Essaouira, Marrakech, the village of Sidi Kaouki, and the Agafay desert.
The promotional activities designed to appeal to the Spanish and British markets include launching the “B2Marruecos” platform to organize virtual workshops, taking part in B2B Webinars in the United Kingdom and at the WTM, organizing trips and press meetings, and stimulating digital activities and public relations.
Morocco’s tourism sector represents around 11% of the country’s GDP, and is badly affected from the COVID-19 pandemic. The Ministry of Tourism said that 87% of hotels closed in Morocco two months after the outbreak of the pandemic.
Morocco started welcoming foreign tourists once again in September, and the country’s officials and tourism professionals have brought in strategies for promoting tourism under safe conditions.