MSC Cruises Brings European Elegance to the Big Game with MSC World America Spotlight

Published on January 8, 2025

MSC Cruises, the world’s third-largest cruise line, is bringing its signature blend of European sophistication and American comfort to a new stage—television’s biggest night. A 60-second commercial during the Big Game will feature two yet-to-be-revealed celebrities showcasing the unparalleled experiences aboard the upcoming flagship, MSC World America.

This high-profile advertisement kicks off a nationwide campaign spotlighting MSC Cruises’ distinct offerings:

• A Strong U.S. Focus: Deploying its newest and most advanced ships at an expanding list of American homeports.
• Tailored Amenities: Onboard experiences crafted to meet the tastes of American travelers.
• Exclusive Luxury: The award-winning MSC Yacht Club, a ship-within-a-ship concept offering enhanced suites, private dining, a dedicated pool, and personalized butler service.
• Private Island Paradise: The Ocean Cay MSC Marine Reserve in The Bahamas, featuring pristine beaches, turquoise waters, and exciting upgrades planned for 2025.

The commercial will highlight how MSC Cruises’ European heritage brings something unique to U.S. travelers, blending familiar comforts with refreshing discoveries. It invites viewers to see the world through a new lens aboard MSC World America, a ship designed to redefine cruise vacations.

“Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations,” stated Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”

A Milestone Year for MSC Cruises in the U.S.

2025 marks a transformative year for MSC Cruises as it strengthens its presence in the U.S. market. Leading the charge is MSC World America, the largest ship in the fleet to serve North America, launching from PortMiami on April 12, 2025. Offering 7-night Caribbean itineraries—Eastern and Western—all voyages will include a stop at the stunning Ocean Cay MSC Marine Reserve.

Key highlights of the ship include:

• Seven Distinct Districts: Designed to cater to all traveler preferences, from relaxation to adventure.
• 19 Dining Venues: Featuring the only Eataly restaurant at sea.
• 18 Bars and Lounges: Including brand-new venues like All Stars Sports Bar and The Loft comedy club.
• The Harbour Family Space: Outdoor fun with the Cliffhanger over-water swing, a ropes course, a water park, and more.
• World Promenade: A vibrant outdoor area with dining, shopping, and one of the longest dry slides at sea.
• World Galleria: A 3-level hub for entertainment, shopping, and dining.
• Largest MSC Yacht Club in the Caribbean: Offering unparalleled luxury and exclusivity.

The excitement continues with the opening of MSC Cruises’ world-record-breaking terminal at PortMiami on April 9, 2025, followed by the introduction of cruises from Galveston, Texas, later in the year. In 2026, MSC will expand further with new itineraries to Alaska.

Big Game Spotlight Developed by Award-Winning Creative Agency

To create its Big Game commercial, MSC Cruises collaborated with Highdive, an independent, award-winning creative agency. The campaign sets the tone for an exciting chapter in MSC Cruises’ commitment to the U.S. market, offering vacationers a chance to experience the world in unparalleled style and comfort.