Multi-option Million Stars Hotel of Switzerland Tourism re-launched

Tuesday, July 27, 2021

Switzerland Tourism (ST) is launching the ‘2021 Million Stars Hotel’ project. The 50 or so accommodation options are spread across all of Switzerland’s language regions. Each room offers a direct view of the starry sky from the comfort of your bed.

Those who like luxury and an urban setting should head to the Suite Loft of Hotel Beau Rivage in Geneva. Guests who prefer to be somewhere totally remote will love the bed under the stars at the Lötschenpasshütte (VS) or the panorama tent on the Fronalpstock (LU). For passionate golfers there is the Golf Night Experience on the edge of the Golf Club di Losone (TI), while magical moments in the chestnut forest are guaranteed at the Al GÜZ in Bergell (GR).

After what for many has been a year rather lacking in adventure, there is a huge need to experience something different. The ‘Million Stars Hotels’ doors are now open and will remain so until the end of October 2021 (depending on altitude). MySwitzerland.com/millionstarshotel has all the information you need on a central site, where offers can also be booked. Room prices range from CHF 80 to around CHF 1300 per night for two people, including breakfast.

ST is ensuring nationwide prosperity with offers like Million Stars Hotel. Lesser-known municipalities such as Jenins (GR), Carona (TI), Obergesteln (VS), Hosenruck (TG), Lauerz (LU) and La Ferrière (BE) are showcased globally through this hotel project. This will result in overnight stays and added tourism value throughout Switzerland from domestic and foreign guests. Individual room projects were first enabled in 2020 by the New Regional Policy (NRP) initiative, the federal state’s support programme, and are being offered once again in 2021. All this helps ensure Switzerland has a balanced and sustainable tourism policy.

Despite the general uncertainty caused by the coronavirus pandemic and the challenges associated with obtaining permits and financing, this offering has come together which is as diverse as Switzerland itself. Of the 50 or so hotel rooms from 2020, two-thirds were included again this year, while the remaining third are entirely new to the Million Stars Hotel project. Almost 40 new accommodation proposals were submitted by tourism providers across Switzerland.

The external specialist jury made up of experts from within the hotel, tourism and media industries reviewed these based on the set requirements. A clear view of the starry night sky from the bed was essential. Other criteria included originality, diversity with respect to the locations and kinds of options, suitable alternatives in the event of poor weather (if required) and sanitary facilities.

In 2020, the Million Stars Hotel generated almost 4,300 overnight stays (50 per cent STC bookings, 40 per cent direct bookings, 10 per cent other booking channels) – mainly by Swiss guests, though notably often from a different language region. ST is confident that running this project again in summer and autumn 2021 will now increasingly inspire guests from Europe and other overseas countries to book a special sleeping experience with a view of the stars in Switzerland, insofar as travel is permitted without any severe restrictions.

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