Mumbai tour operators land in the Valley for tourism promotion

Published on : Tuesday, November 24, 2020

From Maharashtra, travel operators have introduced an “Unlock Kashmir Tourism Campaign” with the help from the Jammu and Kashmir Tourism Department. About 70 travel operators, writers and journalists from Mumbai reached Kashmir. Because of the pandemic, the tourism industry of J&K was hit temporarily. The Tourism Department of J&K supported the effort to request Mumbai’s well-known tour operators and writers as an innovative method to promote Valley’s disrupted tourism.


The arrival of tourists boosts up J&K economy, generating employment in the sector. However, due to the pandemic, the tourism industry got cold and decaying.


“This tourist delegation from Maharashtra will become our ambassadors who will further inform their friends and neighbours about Kashmir’s unique beauty and charm. Word of mouth is a powerful tool for promotion and we’re trying to garner the benefit of the same for the welfare of Kashmiri tourism,” Nisar Ahmad, Director, Tourism Kashmir, said.


The team in next nine days headed by Satish Shah, the top travel operator of Mumbai will explore tourist destinations of the Kashmir valley and at the same time campaign for the promotion of the valley tourism.


To quote Satish Shah, the tour operator from Mumbai, “We have 70 members with us here today. The winter tourism of Kashmir needs a spotlight. Places like Gulmarg and Pahalgam are hidden treasures of this land and we have come to uncover it. The journalists and writers travelling with us will highlight the scenic beauty of the valley and help in promoting the tourism sector of Kashmir.”


“We were sceptical about touring Kashmir right now due to the pandemic. But it is great to be here finally. One should definitely visit this place once in their lifetime because the beauty of the valley outshines everything else. It is indeed a heaven,” said Dhansukh, another tour operator.


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