Myanmar mulls using digital marketing to develop tourism sector

Published on : Monday, January 7, 2019

In a bid to attract visitors from Hong Kong and Macao, Myanmar is planning to implement digital marketing to develop the country’s hotels and tourism sector, especially to increase promotional work, as per a Myanmar News Agency report.

 

Myanmar Minister of Hotels and Tourism U Ohn Maung and Chairman of Hong Kong Macao Myanmar Chamber of Commerce and Industry (HKMMCCI) Dr. Lin Khin Wan in Nay Pyi Taw held a discussion on Saturday (Jan 5).

 

They discussed about providing required suggestions and technical assistance on establishing tourism web portals and arranging study tours by Hong Kong travel agencies to Myanmar. They also discussed about arranging training courses to increase information and communication technology experts in the ministry.

 

Myanmar will use appropriate digital technology to reduce manual system while carrying out the ministry’s office work, which will reduce the use of paper.

 

Myanmar has granted visa-on-arrival to travelers from China including those from Hong Kong and Macao starting from Oct 1 last year along with visa exemption to Japanese and South Korean visitors.

 

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