Published on : Thursday, June 21, 2018
The Emirates News Agency (WAM) announced the latest innovation at Dubai International Airport (DXB). The new activation is known as “MyDubai Experience,” providing a futuristic and innovative way for travellers to discover and learn more about the city without setting foot outside the airport. It allows transit passengers who wouldn’t be able to visit the country to virtually experience the sights and wonders of Dubai, all from the digital installation at Terminal 3, Concourse A.
Issam Kazim, the CEO of Dubai Corporation for Tourism and Commerce Marketing, DCTCM, said, “Dubai International is the world’s busiest airport for international passengers, and with millions of travelers transiting in Dubai every year, there is a huge market waiting to be tapped. Our aim is to encourage these passengers to enjoy an extended stopover in Dubai, to exit the airport and experience the city.”
He added, “We want them to view their transit in Dubai not as an unwanted delay in their travels from A to B, but as a fantastic opportunity to add value to their journey. The MyDubai Experience is the perfect way for them to get a glimpse of all that is possible in this great city, no matter what their budget or interest, helping them to realize that a stay here even if only for a day or two truly is an opportunity they will not want to miss.”
The installation is located in one of the busiest parts of the terminal, measuring an impressive six metres in height and four metres in diameter. It comprises state-of-the-art LED tiles positioned to create five 360-degree rings – each exhibiting a variety of photographic, video, social media and user-generated content.
The touchscreens available in 8 languages give travellers access to a vast array of Dubai-related information and visuals. Users can receive further information via email by registering their details.