Published on : Tuesday, June 11, 2019
The number of international conferences and delegates grew by 6.8 per cent and 5.6 per cent respectively in 2018 in Nairobi as per Kenya National Bureau of Statistics (KNBS) data. Local conferences and delegates grew 7.9 per cent and 3.7 per cent respectively.
The 2019 Economic Survey stated that the improved performance was a result of a conducive environment for tourism, withdrawal of travel advisories and high-profile international conferences and meetings held in 2018.
Some of the high-profile conferences held in the country last year include The first ordinary session of the African Union Ministerial Sub-Committee on Tourism, The 79th International Skal World Congress, The Sustainable Blue Economy and the African Hotel Investment Forum.
This good MICE performance saw tourism earnings grow 31.3 per cent last year to sh157.4 billion from Sh119.9 billion, with the number of international visitors growing 14 per cent to 2.03 million tourists.
Last week, Nairobi was named Africa’s Leading Business Travel Destination as the Kenyatta International Convention Centre (KICC)won a top award as Africa’s Leading Meetings & Conference destination at this year’s 26th Annual World Travel Award (WTA).
Nairobi beat other top African destinations including Durban, Cape Town, and Kigali.
Kenya’s MICE sector has taken steady steps to grow across the leisure and business tourism spectrums, giving international business visitors ample opportunity to enjoy authentic tourism experiences, both inside and beyond the venue walls.