Nepal Airlines Set To Establish Partnership With Nepal Tourism Board To Promote Tourism: All You Need To Know

Published on December 3, 2025

On the 2nd of December 2025, the Nepal Tourism Board (NTB) and Nepal Airlines Corporation formalized in Kathmandu, Nepal, a significant memorandum of understanding (MoU), thus giving rise to a tourism renaissance that combines the effortless air connection with the extraordinary destination storytelling. This partnership is not only set to open up Nepal’s prime attractions, the vibrant culture of Kathmandu, the fun-loving nature of Pokhara, and the stunning heights of the Everest region, but also to strengthen the whole aviation and tourism sectors against global rivals.

MoU Details Unveiled

The agreement charts a multifaceted roadmap for joint endeavours, spotlighting digital campaigns to hype tourism fairs, familiarisation trips for influencers, mega events, and robust branding pushes. Nepal Airlines earns ‘partner airline’ status in NTB’s overseas initiatives, including sales missions, roadshows, and press conferences, ensuring the national carrier’s logo shines alongside Nepal’s travel treasures. Free cargo of up to 100 kg for promotional materials on flights to key destinations will streamline logistics, complemented by gift ticketing schemes for collaborative programmes.​

Such synergies directly bolster Nepal Airlines by amplifying passenger footfall through targeted promotions, potentially expanding routes and load factors to high-yield markets craving Nepal’s adventure and heritage offerings. For NTB, the tie-up leverages the airline’s network – spanning Tribhuvan International Airport in Kathmandu to international hubs – to embed tourism narratives in every boarding pass and in-flight magazine.​

Aviation-Tourism Synergy

This pact positions Nepal Airlines, the flag carrier since 1958 with its base at Kathmandu’s Tribhuvan International Airport, as a tourism ambassador, enhancing its role beyond mere transport to a gateway for experiential travel. Discounted fares for NTB staff on promotional jaunts and dedicated stalls at fairs will foster reciprocal growth, driving aviation revenues while diversifying Nepal Airlines’ market reach. NTB, the autonomous body established in 1998 to reposition Nepal globally, gains a reliable aerial ally to sustain its mission of product development and visitor information dissemination.​

The collaboration extends to inviting celebrities, journalists, bloggers, and tour operators on familiarisation jaunts to iconic spots like Pokhara’s Phewa Lake or Everest Base Camp trails, crafting viral content that spikes bookings. Domestically, events in Nepal will spotlight foreign artists, filmmakers, and sports stars, weaving aviation access into broader publicity narratives for destinations from Lumbini to Chitwan.​

Global Reach and Branding

Internationally, the duo aims to etch a ‘Nepali brand’ through coordinated marketing, projecting Nepal as a must-visit for thrill-seekers and culture aficionados alike. Airport-to-destination information flows will sharpen, guiding arrivals from Nepal Airlines flights straight to tailored itineraries in Kathmandu’s Durbar Square or Pokhara’s paragliding skies. This integrated approach promises sustainable tourism by balancing visitor influx with infrastructure uplift, vital for aviation hubs handling rising traffic.​

Milestone for Nepal’s Sectors

Officials view the MoU as a strategic milestone, with NTB’s Chief Executive Officer Deepak Raj Joshi describing it as a booster for Nepal’s global image and the national carrier as a source of pride. The partnership is anticipated to cultivate a unique Nepali identity, propelling sustainable tourism while elevating aviation through heightened visibility and passenger volumes. As Nepal Airlines streamlines access to Everest vistas and Pokhara panoramas, and NTB amplifies their allure, travellers worldwide stand to discover Nepal’s wonders more vividly than ever.

What Next?

Basically, this MoU between NTB and Nepal Airlines opens the doors for a mutually beneficial uplift of Nepal’s aviation and tourism sectors, directing the national carrier’s flights to make destinations such as the spiritual precincts of Kathmandu, the adventure spots of Pokhara, and the appeals of Mount Everest heard in the skies all over the world. The collaboration which combines marketing strength with easy access to air travel, guarantees not only increasing travelers but also more connecting routes and a stronger ‘Nepal brand’ that attracts explorers from all over the world, thus, growth and economic vitality which are sustainable for years to come.