New Caledonia declares a partnership with Nouvelle Vague Marketing

Published on : Thursday, January 28, 2021

Translating to ‘French New Wave’, Nouvelle Vague is headed up by Caroline Brunel, a tourism industry specialist. With over 20 years’ experience under his belt in destination marketing, comprising five of those working on the New Caledonia Tourism account, Brunel worked across all the key DMOs and wholesalers on client as well as agency side in France, Scandinavia, Australia, and New Zealand before developing her own agency.


Julie Laronde, general manager of New Caledonia Tourism, explained that she was quite happy with the changeover from GTI Tourism to Nouvelle Vague. “GTI has done an excellent job over the last seven years, and we are confident that we have appointed another strong agency in Nouvelle Vague Marketing, who will be a great partner to help New Caledonia’s tourism businesses operate in this difficult environment, better understand the challenges ahead and define together a path to recovery.”


Rebecca Marchal who will be the new account manager for New Caledonia Tourism, stated that she was quite thrilled by the opportunity that allowed to restore the tourism to New Caledonia from two essential markets for the neighboring island. “Encouraging news on vaccines has boosted hopes for recovery, but challenges will remain well into 2021,” she said.


“We need to work hand in hand with the New Caledonia tourism industry to restore traveller confidence, strengthen the cooperation between our countries and build more resilient, sustainable tourism.”


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