In a new campaign, STB & Singapore Airlines enthuse Aussies to expect out of the blue

Published on : Friday, September 27, 2019

Titled Unexpected Journeys, the light-hearted film series today introduces and follows famous Singapore comedian Rishi Budhrani, as he meets the Wilson family from the NSW town of Bland and requests them to find out the unforeseen experiences in his hometown.


The Wilson family exchanged their country life to take a break from a city life, flying with Singapore Airlines, who sent mum and dad to Business Class, as the four kids enjoyed movies, video games, followed by tasty meals and the company of the renowned Singapore Airlines cabin crew in Premium Economy.


In Singapore, the Wilsons got a wide range of options to enjoy as a family, like Sentosa island, savoring conventional cuisine at The Coconut Club[1], cooling down with ice cream sandwiches from the local ice cream ‘uncle’ and experiencing a cooking class with locals on the island of Pulau Ubin.


Singapore Changi Airport delivered even more shocking revelations ahead of their trip home with the Butterfly Garden (T3) capturing the attention of the family, while The Slide @T3 proved the perfect entertainment before boarding their flight home.


The video is part of a three-part series, developed by SIA and STB to show the unanticipated experiences that Singapore and Singapore Airlines have in store for the travelers. Also, it features locals from the towns of Dull in Scotland (UK) and Boring in Oregon (USA), and follows the towns’ recent joint efforts to combat the misconceptions their names create.


“We’re thrilled to work with local comedian Rishi Budhrani, to showcase authentic local experiences, and invite viewers to a sneak preview into the unexpected aspects of Singapore.”


“We take great pride in ensuring every customer receives a personalised experience to make their journey with us a memorable one. Whether it is the personal touch provided by our cabin crew, the ability to book your meal before you fly with us in Premium Economy, or enjoy more than 1,000 entertainment options on our inflight entertainment system Krisworld, we aim to ensure that every customer is delivered an experience that is meaningful, and memorable, for them.”


GM of Bland Shire Council, Ray Smith said: “It comes as no surprise that we’re trying to welcome more flavour to Bland, and with Singapore being such an intoxicating mix of culture and rich flavours, we’re excited to see what cooking skills the Wilsons bring home to us. No doubt we’ll be popping over for dinner soon!”


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