New Colorado law on financial incentives for event planners

Thursday, June 17, 2021

A new law was signed on Monday by Colorado Governor Jared Polis regarding financial incentives for event planners. This is just what the Vail area’s tourism economy needs, said the local leaders.

The initiative, co-sponsored by Rep. Dylan Roberts, D-Avon, grants significant rebates and direct financial support to event planners through the rest of 2021 and 2022 in a bipartisan effort for revamping tourism and events industries.

“This is an exciting bill for Coloradans and particularly for our tourism-based economy in Colorado’s mountain communities,” said Roberts. “This bill will directly incentivize the return and revival of Colorado’s travel and tourism economy, create jobs, and provide some much-needed relief to one of the most impacted industries in our state,” he added.

Direct support for event planners will also be made available with the help of this new program, which will be run by the Colorado Tourism Office starting from July 1 through the end of 2022.

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