New Digital Tool from VisitBritain Helps Tourists Discover Responsible Travel Experiences in England: What Every Passenger Must Know Today

Published on December 2, 2025

England’s tourism landscape has just taken a major step forward with the launch of the Meaningful Travel Map of England. This new digital tool, developed by VisitBritain/VisitEngland in partnership with Tourism Cares, highlights tourism experiences that make a positive impact on local communities, culture, nature, and the wider visitor economy. The map promotes responsible travel by showcasing destinations, accommodations, attractions, and tours that prioritise sustainability, inclusion, and community engagement.

Why the Meaningful Travel Map of England Matters

In today’s tourism landscape, more travelers are seeking to make a difference through their travel choices. The Meaningful Travel Map of England responds to this growing demand by highlighting experiences that offer not only entertainment but also contribute to the regeneration of the places visitors explore. The tool aims to connect travelers with experiences that actively support the wellbeing of the local communities, protect natural resources, and preserve cultural heritage.

Developed as part of a broader initiative to support regenerative tourism, the Meaningful Travel Map of England is the latest step in VisitBritain’s commitment to promoting sustainable tourism. The initiative follows the success of the Meaningful Travel Map of Scotland, which launched in 2024 and received significant interest from tourists and the travel trade alike.

How It Works

The Meaningful Travel Map of England is an easy-to-use resource for tourists, travel agents, and tour operators. The map allows users to explore more than 30 verified, responsible tourism partners across England. These include accommodations, attractions, and tour operators that have demonstrated a clear commitment to sustainable practices and social responsibility.

Each partner featured on the map is selected based on its verified positive impact in one or more of the following key areas:

• People: Supporting local communities, businesses, and cultures.
• Places: Protecting the natural environment and historic assets.
• Partnerships: Collaborating with organisations that promote responsible tourism.
• Growth: Contributing to the long-term economic and social development of destinations.

By highlighting these impactful experiences, the map empowers travelers to make informed choices, ensuring their trips contribute to the sustainability of the regions they visit.

Key Features of the Meaningful Travel Map of England

• Over 30 Verified Partners: The map features a diverse range of experiences, from eco-friendly accommodations to community-led cultural initiatives and nature-based projects. Each partner is selected for their positive social, environmental, and economic contributions.
• Focus on Regenerative Travel: The tool builds on VisitBritain’s vision of regenerative tourism, which focuses on giving back to the places that visitors explore rather than just minimizing harm.
• Practical for Travelers and the Trade: The map provides a comprehensive list of tourism experiences with practical information, making it a valuable tool for both individual travelers and tourism professionals.
• Supports Small Businesses: Many of the featured experiences are run by local businesses, offering visitors the chance to support independent operators and directly benefit the communities they visit.
• Expanding Over Time: The map is an evolving project, with more destinations and experiences being added as more destinations and operators join the programme.

Featured Partners on the Meaningful Travel Map of England

Here’s a snapshot of some of the featured partners on the map:

Accommodations

• Browsholme Hall
• Good Hotel
• Holkham Hall
• Lainston House
• Low Wood Bay Resort & Spa
• The Manor House
• The Yan at Broadrayne Ltd

Attractions

• Ad Gefrin Anglo-Saxon Museum and Whisky Distillery
• Beamish, The Living Museum of the North
• Blenheim Palace
• Blackfriars
• Castle Bromwich Hall Gardens
• Forest Distillery
• Gusbourne Estate
• RHS Garden Bridgewater
• RHS Garden Harlow Carr
• RHS Garden Hyde Hall
• RHS Garden Rosemoor
• RHS Garden Wisley
• St Mary’s Guildhall
• Strawberry Field
• Stourbridge Glass Museum
• The Eden Project
• Wake The Tiger
• Windsor Carriages
• Witchmark Distillery

Tours & Travel

• Invisible Cities Manchester
• Invisible Cities York
• National Forest EBike Holidays
• Unseen Tours

The Impact on Tourism

By focusing on regenerative tourism, the Meaningful Travel Map of England helps ensure that tourism contributes to long-term benefits for the destination. Instead of simply focusing on visitor numbers or profits, the initiative prioritises social equity, environmental sustainability, and cultural preservation. For visitors, this means the opportunity to explore England in a way that positively impacts the local communities and environment.

This new initiative also empowers small businesses and local enterprises that focus on responsible tourism practices. As more travelers opt for sustainable tourism options, these businesses will see increased exposure, leading to economic benefits and a stronger, more sustainable tourism industry.

A Call for More Destinations to Join the Programme

While the Meaningful Travel Map of England currently features over 30 partners, the programme is set to grow. Additional destinations and tourism providers can join the project, allowing more regions across England to showcase their commitment to sustainable and responsible tourism practices. As more destinations come on board, travelers will have access to an ever-expanding range of thoughtful travel experiences.

Conclusion: A Step Toward More Sustainable Travel

The Meaningful Travel Map of England is a significant step toward a more sustainable tourism industry. By promoting responsible travel experiences that benefit local communities and protect the environment, the map helps foster a more inclusive, diverse, and sustainable tourism economy in England. For travelers looking to make a positive impact while exploring the country’s rich culture and history, this tool is an invaluable resource.

The launch of this digital map reflects a growing global trend toward responsible tourism, where travelers are not only looking for memorable experiences but are also interested in making a tangible difference in the places they visit. With its focus on regenerative tourism, the Meaningful Travel Map of England invites travelers to connect with local communities, support sustainable businesses, and help preserve the natural environment for future generations.