New Era Of Collaboration: MMPRC And MATI Sign MOU To Strengthen Tourism Efforts

Published on July 24, 2024

The MMPRC and MATI signed an MOU to enhance collaboration and boost destination marketing efforts, leveraging MATI’s industry expertise to achieve strategic goals.

The Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) and the Maldives Association of Tourism Industry (MATI) signed a Memorandum of Understanding (MOU) today to strengthen collaboration and enhance destination marketing efforts.

“We are delighted to formalize this important collaboration with MATI,” said Ibrahim Shiuree, CEO & MD of MMPRC. “MATI’s extensive industry knowledge and experience will be an indispensable asset in strengthening our destination marketing efforts, and their insights and support will be invaluable as we work towards achieving our strategic objectives.”

Ahmed Nazeer, Secretary General of MATI, shared similar enthusiasm, stating, “We have always maintained a close working relationship with MMPRC, and we hope that today’s agreement will further solidify and enhance our collaboration.”and enhance that relationship. Moreover, we anticipate that this collaboration will strengthen MMPRC’s destination marketing efforts, which are essential for elevating our destination’s brand appeal and meeting our overall performance objectives.”
Under the terms of this MOU, MATI will play an advisory role to MMPRC to aid in the conceptualization and formulation of destination marketing strategies, campaigns, and tactics for the Maldives. Additionally, both parties will cooperate in sharing tourism-related data compilations, analytical findings, and insights.