New Hospitality Partnership by SIAD Holding Revolutionizes Hajj Services in Saudi Arabia

Published on December 8, 2025

SIAD Holding has wrapped up attending the fifth Hajj Conference & Exhibition in Jeddah, Saudi Arabia as the event’s Platinum Sponsor. The conference took place in the Jeddah Superdome, and worldwide participants focused on Hajj services and tourism. The conference was under the patronage of King Salman, The Custodian of the Two Holy Mosques. This was a great moment for industry leaders and for those people traveling on pilgrimage.

Enhancing Pilgrim Services with Cutting-Edge Solutions

SIAD Holding used the event as a platform to showcase its latest innovations in hospitality and services designed specifically to enhance the pilgrim experience. The company presented a diverse array of services through its subsidiaries, Alhussam Tourism, SHS, and ZAER. These services covered essential sectors such as hospitality, transportation, catering, and accommodation—all critical elements for ensuring a smooth and comfortable journey for those performing Hajj and Umrah.

Recognition for SIAD Holding’s Contribution

The highlight of SIAD Holding’s participation was receiving an honorary shield from Saudi Arabia’s Minister of Hajj and Umrah, Dr. Tawfiq Al-Rabiah, and Prince Saud bin Mishal bin Abdulaziz, the Deputy Emir of the Makkah Region. The award acknowledged SIAD Holding’s pivotal role as a Platinum Sponsor and its contributions to improving the Hajj services ecosystem. This recognition underscores the company’s ongoing efforts to support the Saudi Vision 2030 objectives of enhancing the pilgrim experience and elevating the Kingdom’s global hospitality standards.

Strategic Partnership with Warwick Hotels & Resorts

A major development during the conference was the announcement of a strategic partnership between SIAD Holding’s hotel management arm, Saja Hospitality Solutions (SHS), and Warwick Hotels & Resorts. As part of this collaboration, SHS will rebrand its hotel properties under the new identity “Saja by Warwick.” This move is expected to boost the standards of hospitality in Makkah and Madinah by integrating Warwick’s global expertise in hotel management with Saudi Arabia’s deep cultural heritage.

This partnership signals a step forward in SIAD Holding’s ambitious plans to enhance the quality of hospitality services for both domestic and international travelers visiting the Kingdom. The rebranding aims to offer a blend of world-class standards and authentic Saudi hospitality, providing a unique and memorable experience for guests.

SIAD Holding’s Commitment to Saudi Vision 2030

SIAD Holding’s participation and strategic initiatives align closely with the Kingdom’s Vision 2030. One of the key goals of Vision 2030 is to improve the experience for Hajj and Umrah pilgrims and to position Saudi Arabia as a premier global tourism destination. Through its investments and innovations, SIAD Holding continues to play a significant role in achieving these goals.

The company’s efforts in the hospitality sector, including this new partnership with Warwick Hotels, are part of a larger strategy to develop integrated, sustainable solutions for the tourism and hospitality industry. These initiatives are in line with Saudi Arabia’s commitment to enhancing its infrastructure and service offerings as part of the Vision 2030 transformation.

A Guide for Travelers Heading to Saudi Arabia for Hajj

Traveling to Saudi Arabia for Hajj can be a life-changing experience. With SIAD Holding’s innovations, pilgrims can expect enhanced services designed to make their journey more comfortable and efficient. Here are some tips for pilgrims:

1. Plan Ahead: Ensure all your travel documents, including your Hajj visa, are in order well in advance.
2. Accommodation: Consider staying in hotels like those managed by Saja by Warwick, which promise to offer top-notch hospitality tailored to meet the unique needs of pilgrims.
3. Health & Safety: Stay updated on health guidelines provided by the Saudi Ministry of Health and adhere to all safety protocols.
4. Transportation: Utilize services like those offered by Alhussam Tourism, ensuring smooth and comfortable transit between sacred sites.
5. Pack Smart: Pack light but include essentials such as comfortable clothing, prayer mats, and necessary medications.

SIAD Holding’s Ongoing Role in Saudi Hospitality

SIAD Holding has been a prominent player in Saudi Arabia’s tourism and hospitality sector since its inception in 1957. The group oversees a diverse range of services, including Hajj and Umrah support, hospitality, catering, and transportation. The company’s commitment to delivering high-quality services ensures that Saudi Arabia remains a leading destination for pilgrims from around the world.

As part of its broader vision, SIAD Holding continues to innovate and expand its offerings, contributing to the Kingdom’s efforts to improve the infrastructure and services available to pilgrims. The group’s role in the development of sustainable and integrated solutions is essential for meeting the growing demand for high-quality services, especially during the Hajj season.

Looking Ahead: A Bright Future for Saudi Tourism

SIAD Holding’s collaboration with international hospitality brands like Warwick Hotels & Resorts marks a new era for Saudi Arabia’s tourism and hospitality industry. The partnership, along with the group’s ongoing initiatives, is poised to create a lasting impact on the Kingdom’s tourism landscape, particularly in Makkah and Madinah.

As Saudi Arabia works toward achieving its Vision 2030 goals, the integration of global hospitality standards with local cultural experiences will play a pivotal role in shaping the future of the Kingdom’s tourism sector. With a strong commitment to innovation, SIAD Holding is positioned to continue playing a key role in this transformation, making the pilgrimage experience smoother, more accessible, and more enjoyable for millions of travelers from around the world.

To conclude, SIAD Holding being a part of the 2025 Jeddah Hajj Conference alongside the new partnership with Warwick Hotels is the indicator of a new era for the Saudi Arabian hospitality industry. Their contribution towards the fulfillment of Vision 2030 is already establishing the Kingdom as a leading tourism destination for a multitude of pilgrims.