New Los Angeles Tourism Campaign focuses on locals to save the sector

Published on : Thursday, September 3, 2020

By the coronavirus pandemic, couple of sectors has been as hit majorly like the hospitality, including hotels, restaurants and bars. Lockdowns and social distancing due to the pandemic have taken a major toll with around 16,000 restaurants completely shut down across America, according to the recent Yelp Economic Average Report, and the American Hotel & Lodging Association predicting a historic wave of hotel foreclosures.


As part of an initiation to reinvigorate its travel sector and the economy of Los Angeles in general, the Los Angeles Tourism has introduced its marketing campaign specifically targeting locals for the first time. Taking part in this effort, which is dubbed “LA ♥,” more than 100 hospitality businesses all through the city will provide the Angelenos special staycation offers along with attractive deals and discounts through the end of 2020.


Entry restrictions and border closures are disturbing not only foreign travel but interstate trips as well. Several cities all over America are feeling the brunt of the pandemic. That’s true in case of Los Angeles also, which is one of the busiest US destinations and welcomed more than 50 million visitors in 2019. Currently, as certain lockdowns are getting simplified and the normally peak summer travel season has come to a close, the tourism agency of L.A. is anticipating that bottled up demands from a summer stuck at home will have locals booking staycations to support regional businesses.

That’s the urgency of the situation since the California Employment Development Department reported a 30% drop almost 166,000 job losses between July 2019 and July 2020 in the leisure and hospitality industry.


“We know the pandemic has profoundly affected everyone in our community, and we are appealing to those Angelenos who have the means to help put their neighbors, friends and family members back to work and lift up L.A. – while safely enjoying a staycation in the process,” said Adam Burke, President & CEO for the Los Angeles Tourism & Convention Board.

“While following proper precautions, this is the time to start making plans to support the restaurant you’ve always wanted to try, take that walking tour or relax at an L.A. hotel, and become a tourist in your own backyard.”


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