New markets impelled Ras Al Khaimah to new record in tourism

Published on : Thursday, February 27, 2020

Ras Al Khaimah Tourism Development Authority has recent declared powerful strong statistics for last year, with arrivals reaching almost four per cent to 1.12 million.

RevPAR stood at a $115, showed by the huge annual occupancy rates, averaging at 74 per cent.

2019’s inbound growth was encouraged by the wide assortment of activities taken on by the emirate, inclusive of the introduction of the Jais Sky Tour, and arranging of the Ras Al Khaimah Fine Arts Festival, Ras Al Khaimah Half Marathon, Tough Mudder and the impressive UAE Tour.

Compared to the figures of 2018, visitors from Russia, India and Kazakhstan increased by 13 per cent, 10.5 per cent and 15 per cent respectively.

This trend was seen in other markets as well, a prime example being growing inbound footfall from Poland up by 14 per cent.

To quote Raki Phillips, the chief executive of RAKTDA “Last year was a positive year for Ras Al Khaimah, as we saw increased footfall from key markets resulting in the overall arrival growth of almost four per cent.”

He added further: “Ras Al Khaimah is in the midst of its three-year destination strategy which aims to broaden its reach through increased segmentation.”

“A key focus has been on higher yield visitors such as MICE delegates, as well as prioritising sustainable nature-based adventure and culture driven activities and experiences.”

By 2021, Ras Al Khaimah is targeting 1.5 million visitors.

The emirate is all set to add 6,200 rooms to the 6,499 available at present with the confirmed introduction of key global brands like Marriott, Movenpick, Sheraton, Anantara, Rezidor, InterContinental and Conrad over the next three years.