New Mexico cancels all tourism promotion campaigns

Published on : Monday, March 30, 2020

New Mexico cancels all its tourism promotion campaigns as the COVID-19 takes the deadly way. The Santa Fe Plaza is empty. So are the narrow streets of the adobe-laden historic district in the heart of Albuquerque. The ski lifts are idle, the galleries are shuttered, and the fate of the summer art market season is uncertain.



New Mexico Cabinet Secretary for Tourism Jen Schroer warned the state’s tourism industry will continue suffering amid COVID-19 restrictions and pledged that the state will do what it can to help hotels, tourist spots, and businesses recover once restrictions are lifted.


Schroer announced that New Mexico has cancelled its spring national tourism campaign and will scrap all upcoming events related to certain tourism events.


Without giving many details, Schroer said during a webinar that tourism businesses could start preparing for recovery by using state and federal programs aimed at easing their financial losses. She mentioned that a few grants that are available. She said that New Mexico’s tourism industry will come roaring back. But they need to start now.



Since Democratic Gov. Michelle Lujan Grisham and other governors began adopting restrictions aimed at reducing the spread of the coronavirus, attendance at many popular tourist destinations has dropped to nearly zero.



The state’s largest airport, Sunport International in Albuquerque, has experienced a traffic reduction of 90%.



For most people, the coronavirus causes mild or moderate symptoms, such as fever and cough that clear up in two to three weeks. For some, especially older adults and people with existing health problems, it can cause more severe illness, including pneumonia and death.



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