New Mexico presents exciting tourism potential

Published on : Monday, May 24, 2021

Of late, personal finance website WalletHub conducted a survey of the “Best Summer Travel Destinations” in which Albuquerque ranked number 19, before other cities like Denver (36), Las Vegas (37), San Diego (39) and Phoenix (45). The survey took into account affordability, state access and attractions, ranking a total of 100 cities from across the U.S.

Between 2019 and 2020, and according to the Visit Albuquerque website, New Mexico received national recognition in more than 50 categories, including “Best Places for Outdoor Enthusiasts to Live and Work” by SmartAsset, “Best Family Vacation Spots in the U.S.” by Conde Nast Traveler and “Most Dog-Friendly Vacation Destinations” by Viewfinder.

New Mexico is a sought-after destination for art, culture, history and outdoor activities, with tourism being one of this state’s bread-and-butter industries. Before the lockdown and throughout 2019, tourism in New Mexico fetched $1.5 billion in tax revenue helping to maintain one out of every 12 jobs from across the state. Now, with relaxing of COVID restrictions, New Mexico is ready to reinvest heavily in tourism.

Besides heavy investments into tourism and nurturing of outdoor recreation businesses, last month, the “New Mexico True” brand was unveiled, which had been around for nine years earlier. A major feature of the brand rejuvenation is a modernized logo and the inclusion of “The Land of Enchantment” as a tagline for New Mexico True.

Almost 50 percent of the total U.S. population has received at least one vaccine dose, and enthusiastic travelers are already planning their various summer getaways. New Mexico invariably features in their travel wish list.

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