New SITE Foundation research spotlights incentive travel qualifier views

 Thursday, June 1, 2023 


New research published by SITE Foundation fixes the spotlight firmly on incentive travel qualifiers, with survey results from nearly 900 individuals around the world painting a new picture of what participants expect from incentive travel program communications, destinations, onsite activities, and more. 

SITE Foundation officially published its newest report, Participant inSITEs, at IMEX Frankfurt last week. The report, produced in partnership with the Foundation’s research collaborators at Southern Methodist University’s Cox School of Business, features insights from a global body of 825 incentive travel reward-earners. 

Broken into three sections, Participant inSITEs explores: 

“This truly global study provides immensely valuable data for all segments of the incentive travel industry,” said SITE CEO Annette Gregg. “We know companies are eager to leverage the power of face-to-face connections to get the best ROI for themselves and for their teams. The insights presented here are key to helping drive all of that.” 

SITE Foundation President Hamish Reid added, “Having the right data is crucial for driving our industry forward. I’m looking forward to working with SITE members and industry colleagues to bring this research to life and put findings into practice to drive demand and interest in incentive travel throughout the wider business landscape.” 

Major headlines emerging from this research include the primacy of trip destination as a motivational factor; a preference by participants for increased communications (notable in an era of frequent over-communication on the part of companies); and some tensions between corporate leadership objectives and qualifier desires for unscheduled time at leisure.  

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