New Tapestry Collection by Hilton Hotel in Dammam Set to Boost Tourism and Business Travel

Published on December 9, 2025

Aleph Hospitality, the largest independent hospitality management company in the Middle East and Africa, has announced its latest expansion into Saudi Arabia with the addition of a new hotel under the Tapestry Collection by Hilton brand in Dammam. This marks the company’s third property under the Tapestry Collection by Hilton, further cementing Aleph Hospitality’s partnership with Hilton and expanding its footprint in the Kingdom of Saudi Arabia.

The new hotel, an 84-key property located in the heart of Dammam, is set to offer a unique blend of contemporary comfort and local charm. Owned by AREA Investment and Real Estate, the hotel will provide visitors to Dammam with a high-quality, upscale lodging experience. The Tapestry Collection by Hilton is known for its vibrant design and commitment to offering guests a memorable and authentic experience, and this new property in Dammam will reflect these qualities while catering to both business and leisure travelers.

Strengthening Aleph Hospitality’s Partnership with Hilton

Aleph Hospitality’s acquisition of the Tapestry Collection by Hilton brand for the new hotel in Dammam is part of a strategic move to increase the company’s presence in the Kingdom of Saudi Arabia, a key market for tourism and business in the region. This partnership with Hilton adds significant value to Aleph Hospitality’s portfolio and allows the company to leverage Hilton’s global brand recognition and expertise in the hospitality industry.

As Aleph Hospitality’s third Tapestry Collection by Hilton property, the Dammam hotel further solidifies the company’s strong relationship with Hilton, which has been key to its expansion across the Middle East and Africa. The Tapestry Collection by Hilton brand is known for its focus on offering unique, boutique-style hotels that reflect the local culture while providing world-class service and modern amenities.

The new hotel in Dammam will be designed to reflect the vibrant spirit of the region, combining contemporary elegance with local influences to create a welcoming atmosphere for guests. It will feature a range of upscale amenities, including well-appointed guest rooms, a range of dining options, meeting and event spaces, and modern wellness facilities. The hotel will cater to both business travelers visiting Dammam for its growing commercial sector and leisure travelers exploring the city’s rich culture and attractions.

Expanding Aleph Hospitality’s Footprint in Saudi Arabia

The opening of the new Tapestry Collection by Hilton hotel in Dammam highlights Aleph Hospitality’s continued focus on expanding its presence in Saudi Arabia. The Kingdom is a key market in the Middle East’s growing hospitality sector, driven by its expanding economy, increasing tourism, and the government’s Vision 2030 plan, which aims to diversify the economy and make Saudi Arabia a global tourism destination.

With this new addition in Dammam, Aleph Hospitality will have a significant presence in one of Saudi Arabia’s most important commercial hubs. The city is a gateway to the Eastern Province of Saudi Arabia, which is home to major industries such as oil and gas, manufacturing, and petrochemicals. Dammam also serves as a hub for travel and tourism, with its proximity to the coastal area of the Arabian Gulf offering visitors beautiful beaches and opportunities for water-based activities.

Tapestry Collection by Hilton: A Unique Hotel Brand

The Tapestry Collection by Hilton brand is known for its distinctive and eclectic properties that offer guests a unique and personalized stay. Each hotel in the collection has its own character, reflecting the culture and spirit of its location. This concept aligns well with Aleph Hospitality’s goal of creating a distinctive hotel experience for guests in the Middle East and Africa, with a focus on blending modern design with local culture.

For travelers visiting Dammam, the new Tapestry Collection by Hilton property will offer a memorable stay with a variety of amenities and services designed to meet the needs of both business and leisure guests. The hotel’s prime location in the heart of Dammam will make it an ideal base for exploring the city, conducting business, or relaxing and enjoying the surrounding attractions.

Tourism and Economic Impact of the Hotel

The opening of the new Tapestry Collection by Hilton hotel in Dammam is expected to contribute positively to both the local economy and the broader tourism sector in the Eastern Province. The hotel will provide employment opportunities, both directly and indirectly, supporting the hospitality, retail, and services sectors. It will also attract international and regional visitors, further boosting the city’s tourism infrastructure.

As the Kingdom of Saudi Arabia continues to invest in its tourism sector as part of Vision 2030, the hospitality industry will play a key role in the country’s economic diversification. Dammam, with its strategic location, industrial significance, and growing tourism potential, is well-positioned to benefit from these developments, with new hotels like the Tapestry Collection by Hilton helping to drive the sector’s growth.

Looking Ahead: The Future of Aleph Hospitality in the Middle East

Aleph Hospitality’s expansion in Saudi Arabia with the new Tapestry Collection by Hilton hotel marks an important milestone for the company. Looking ahead, Aleph Hospitality plans to continue growing its portfolio in the Middle East, leveraging its strong relationships with global brands like Hilton and its expertise in the region’s hospitality market.

The company’s focus on providing distinctive and high-quality hotel experiences ensures that it will remain a key player in the Middle East and African hospitality sectors, catering to the evolving demands of today’s global travelers.

Conclusion: A New Chapter for Dammam’s Tourism and Hospitality Scene

With the opening of the new Tapestry Collection by Hilton hotel, Aleph Hospitality is contributing to the development of the tourism and hospitality sector in Dammam and Saudi Arabia. This expansion highlights the growing importance of the Kingdom as a major destination for both business and leisure travel, offering tourists and visitors a unique and upscale experience in the heart of the Eastern Province. As the region continues to attract international visitors, the Tapestry Collection by Hilton will provide a luxurious and personalized stay, helping to shape the future of Saudi Arabia’s hospitality industry.