Published on March 14, 2025

Sandals Resorts International has announced a historic $1 billion investment to expand its Beaches Resorts brand, aiming to double its all-inclusive family-friendly footprint across the Caribbean within the next five years.
This strategic initiative will bring new luxury accommodations, expanded family entertainment options, and enhanced guest experiences across multiple Caribbean destinations.
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Among the most anticipated developments in the expansion plan is Beaches Barbados, set to break ground later this year.
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Located alongside Sandals Barbados and Sandals Royal Barbados, the 600-room resort will offer:
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The Sandals Resorts expansion includes additional Beaches Resorts transformations and new openings, reinforcing the company’s commitment to family-friendly luxury travel:
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Sandals Resorts International revealed its Beaches Resorts expansion updates during its “Made of Caribbean” event, hosted at Hall des Lumières in Lower Manhattan.
The company also showcased its multi-million-dollar “Made of Caribbean” ad campaign, which debuted in December 2024, highlighting the unique cultural experiences that make the Caribbean a top luxury travel destination.
As Caribbean tourism continues to thrive, Sandals Resorts International is positioning Beaches Resorts as the leading all-inclusive family vacation brand in the region.
With luxury accommodations, world-class entertainment, and sustainable hospitality initiatives, this expansion cements Beaches Resorts’ reputation as a premier family-friendly travel choice for visitors worldwide.
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