New version of RCI mobile application will provide improved user experience

Wednesday, May 9, 2018

RCI, the global leader in vacation exchange, will soon release several new features to the RCI^® mobile application to improve the user experience and allow for greater engagement.

The new version of the app will feature key updates, including:

• Refined interface with easy-to-view information ranging from vacation inspiration to the member’s account dashboard
• Reviews integrated into the resort details pages for members to read about the properties first-hand
• On-demand availability of Endless Vacation^® magazine HD videos, articles, RCI affiliated resorts, attractions, events and other local features
• Persistent login experience that simplifies search by allowing members to sign-in just once at the start of their sessions

“With the improvements we made last year in enabling user feedback and tracking, we were able to better understand our members’ journeys on the RCI app,” said Michael Curro, vice president of global ecommerce and digital marketing, RCI. “That insight really helped us shape our work this year. With the power of the mobile app as strong as RCI.com, members can effortlessly plan the vacations of their dreams right from their smartphone –wherever they are and whenever they’re ready.”

An extension of RCI.com, the mobile app already gives members full access to both the exchange and rental booking processes, as it has done since its inception. Everything on the website can be done right on the app from getting inspired to travel to actually making a reservation. Through its latest improvements, the app is one of the best products on the market for planning and booking timeshare exchanges.

Curro continues, “By always looking for ways to improve, RCI is dedicated to providing members the best possible mobile experience, and takes great pride in leading the way in vacation exchange app technology.”

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