New Zealand tourism finds the perfect spokesman in American comedian Stephen Colbert

Published on : Saturday, December 7, 2019

New Zealand has depended on hobbits, bungee jumping and rugby to attract tourists in the past.

 

Now, Prime Minister Jacinda Ardern may have found the perfect spokesman to embrace all of the above and more – American comedian Stephen Colbert.

 

In an interview, Ardern talked about boosting the country’s vital tourism industry that Colbert appears to have orchestrated alone.

 

Last month, Colbert recounted his adventures in New Zealand during a weeklong humorous segment on CBS’s “The Late Show with Stephen Colbert.”

 

The first segment shows Ardern picking up Colbert from the airport in her car and hosting him for a backyard barbecue, with singer Lorde in attendance.

 

“It was an amazing opportunity to do something for New Zealand,” Ardern said. “He had a genuine love of New Zealand though. Like, very genuine. So, it actually made it really easy.”

 

In other segments, Colbert attempts to play rugby and bungee jump, and makes a movie with Peter Jackson, the director of “The Lord of the Rings” and “The Hobbit” trilogies.

 

For NZ, tourism generates more foreign income than any other industry.

 

Ardern said that tourism officials have reported a spike in Americans finding out about holidays in New Zealand since the segments ran.

 

“I think it probably exceeded everyone’s expectations, the amount of coverage the country got from it,” Ardern said. “So I think that’s no bad thing.”

 


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