New Zealand wants international visitors to come back

 Saturday, August 20, 2022 


Before the pandemic, tourism was New Zealand’s main export, contributing $41 billion for the New Zealand economy in 2019.

With the advent of the pandemic and New Zealand closing its borders, that declined to $26 billion by 2021.

However, domestic tourism saved the industry from total failure.

Local tourism operators have opined that to flourish rather than just surviving, New Zealand needs the international tourists to return.

Mike Grogan, owning Cathedral Cove Kayak Tours in Hahei, said that he lost 80% of his customers with the closing of borders.

Grogan said that to lose customers was truly tough, but Kiwis proved to be a boon for them, for half a loaf of bread is better than no bread at all. It proved to be useful; however, New Zealand wants its international friends back.

Tourism New Zealand unveiled its new ad campaign to attract international tourists once again to New Zealand.

While they’re trying to entice “high quality” global tourists, those who will halt for a long time and spend a lot of money, the pandemic has taught the tourism sector that the domestic tourist market is important for its existence.

Tourism New Zealand CEO Rene De Monchy said that he thinks that one of the big lessons is the prominence of domestic visitors for tourism. He said that the flexibility of the segment will be created on New Zealanders getting out and about.

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