New Zealanders have negative perception about tourism career

Published on : Thursday, August 23, 2018

New Zealanders have tourism careerNew Zealand tourism has been booming but a report released Wednesday showed why the industry struggles to attract workers and calls for ”myth busting” about conditions in the industry.

A nationwide survey of students, their parents and teachers found many school leavers had a negative view of the industry.

Research for Auckland Tourism, Events and Economic Development (Ateed) and Tourism Industry Aotearoa (TIA) found that pay perceptions were a barrier to attracting people to the industry at the moment, and something the industry as a whole needs to shift.

Tourism is New Zealand’s biggest export earner, worth $36 billion a year and it directly employs more than 230,000 people.

The research forecasts a 27 per cent increase in the number of jobs in the sector, with an estimated 76,000 Aucklanders working in the industry within the next three years.

However, with industry concerns growing around skills shortages and with one in eight young people aged under 25 not “earning or learning”, Ateed and TIA wanted to understand what New Zealanders, particularly young people, think about working in tourism.

Tourism students, tourism workers and the general population were surveyed in focus groups and online surveys. More than 1700 people participated.

Of those 3 per cent of students, 21 per cent of the general population and 27 per cent of workers believed there was low pay. No workers thought there was very high pay while 6 per cent of students and 2 per cent of the general population thought there was very high pay.


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