NEXTOPIA by Siam Paragon: A New Standard for Eco-Conscious Travel Experiences

Published on November 29, 2025

Siam Paragon, one of Thailand’s premier global retail destinations, has launched NEXTOPIA, a groundbreaking initiative that sets a new standard for sustainable living and innovative retail experiences. Positioned as the world’s first prototype for the future city, NEXTOPIA is set to transform the way urban communities engage with sustainability, technology, and creativity. This ambitious project, spanning over 15,000 square meters, brings together global innovators, environmental advocates, and business leaders to co-create a better world for tomorrow.

Developed in partnership with more than 50 visionary organizations across industries, NEXTOPIA aims to integrate sustainable innovations into everyday life, creating an experience that goes beyond shopping and entertainment. With a strong focus on eco-friendly architecture, renewable energy, and sustainability-driven activities, NEXTOPIA invites visitors to engage with cutting-edge technologies and explore how they can contribute to building a sustainable future.

NEXTOPIA: A City of the Future in the Heart of Bangkok

Located at Siam Paragon, one of Bangkok’s most iconic destinations, NEXTOPIA represents a paradigm shift in urban development. The project is a major co-creation platform, designed to foster collaboration among businesses, communities, and environmental organizations to drive positive social impact. Visitors can expect to experience a blend of advanced infrastructure, sustainable retail, and immersive cultural showcases aimed at elevating everyday living while promoting sustainability.

This THB 850 million investment is not only a tourist attraction but also a community-driven innovation hub, where all experiences are rooted in the values of sustainability, equality, and inclusivity. Visitors can explore various themed zones showcasing cutting-edge green technologies, energy-efficient systems, and eco-friendly retail options, setting a new benchmark for the global retail and tourism industries.

A Co-Creation Model: Building a Sustainable Future Together

The NEXTOPIA model is built around three core components:

1. Cutting-edge Infrastructure: This includes partnerships with 50 visionary organizations spanning diverse industries, bringing together knowledge and expertise to design the future city.
2. Communities: NEXTOPIA collaborates with more than 30 communities of environmental and sustainability advocates, all working together to create long-term positive impact.
3. Retailers: Over 40 brands and 300 SMEs are integrated into the NEXTOPIA ecosystem, offering sustainable products and services that reflect the values of sustainability, equality, and inclusivity.

This initiative demonstrates how sustainability can be incorporated into every facet of life, from the energy used to the products sold. As part of its commitment to a green future, Siam Paragon is the first in Thailand to source 30% of its electricity from certified renewable energy, a significant achievement in sustainable retail management.

Innovative Features for Sustainable Living

NEXTOPIA integrates innovative technologies that contribute to a cleaner environment. Some of its key features include:

• Kinetic Floor: A floor system that converts footsteps into clean electricity, allowing visitors to generate renewable energy while they walk.
• Solar Rooftop System: In collaboration with B.Grimm, NEXTOPIA installs one of Thailand’s largest solar power systems, providing green electricity to the space.
• Radiant Floor Cooling System: An energy-efficient cooling system that reduces air circulation and allergens, offering a cleaner, healthier environment.
• Cooling Waterfall: A 16-meter waterfall that naturally cools the space by enhancing humidity and conserving energy.

These technologies showcase how sustainability and innovation can seamlessly blend into everyday life, offering an eco-friendly alternative to traditional urban infrastructure.

A Destination for Global Sustainable Tourism

NEXTOPIA is not just a place to visit, it’s a movement that invites visitors from around the world to become part of the global conversation on sustainability. This space serves as a platform for sustainable entrepreneurship, where local SMEs and global brands collaborate to create eco-conscious products and services that contribute positively to society and the planet.

Visitors can engage in hands-on experiences, such as the Vertical Farm, where they can grow their own vegetables and herbs, or the AR Binoculars, which provide an augmented reality experience of NEXTOPIA’s innovative features. Additionally, NEXTOPIA mascots greet visitors, adding a fun element to the experience.

Dining, Retail, and Entertainment with a Sustainable Twist

In addition to its sustainable infrastructure, NEXTOPIA offers an exceptional dining experience that emphasizes sustainable dining practices. With restaurants and cafés like L’antica Pizzeria Da Michele and Gordon Ramsay Street Burger, NEXTOPIA brings world-class culinary experiences to Bangkok, all while minimizing food waste and using locally sourced ingredients.

At the EATELIER, a first-of-its-kind dining entertainment destination, guests can enjoy Michelin-starred chefs and immersive performances, combining culinary artistry with fashion and culture. This dining experience transforms the way people dine out, making every meal an experience of art, creativity, and social responsibility.

A New Global Retail and Tourism Landmark

The NEXTOPIA initiative marks a significant milestone in the evolution of global tourism. By combining sustainable architecture, cutting-edge technology, and innovative retail concepts, Siam Paragon has set a new standard for future cities and transformed the retail and tourism landscape.

As NEXTOPIA continues to evolve, it will undoubtedly become a global destination for sustainable tourism, attracting visitors from across the world who are eager to experience the future of urban living. Siam Paragon, with NEXTOPIA, is not only shaping the future of retail but also of tourism, ensuring that every visitor’s experience is not only memorable but also impactful.

Experience the Future Today at NEXTOPIA

In conclusion, NEXTOPIA is more than just a new attraction; it’s a vision for the future, a prototype for sustainable living and innovative urban spaces. Located at Siam Paragon, this world-class destination offers a unique opportunity for tourists to engage with cutting-edge technologies, experience sustainable living first-hand, and be part of a global movement to create a better world.

NEXTOPIA is set to redefine global tourism and sustainable development in the retail sector, offering an experience that is as enriching for the planet as it is for visitors.