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North America international tourism recovery not expected until 2024

Thursday, August 19, 2021

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Destinations across North America are at different stages of tourism development.
However, one common factor between the United States, Mexico and Canada is the hard hitting effects of the Covid-19 pandemic in 2020.


As per a report, Tourism Destination Market Insight: North America (2021), total international arrivals to the region went down by 67 per cent year-on-year in 2020 and inbound expenditure by 74 per cent.


North America’s forecast recovery follows the general global travel consensus that domestic tourism will recover first (2022); however, international arrivals are not expected to recover until 2024.


Johanna Bonhill-Smith, travel and tourism analyst at GlobalDatasaid, “Covid-19 can still be identified as the greatest threat to growth within the travel sector, and in North America this is no different.The loss of inbound tourist spending in 2020 to North America was significant.GlobalData’s forecast suggests this is not expected to fully recover until after 2025, and this will be one of the greatest factors affecting economic recovery for the region over the next few years.”
One of the major benefits of inbound tourism is spending, which can increase economic revenues, encourage employment and act as a facilitator for infrastructure development.


Each destination holds a strong domestic tourism offering, but this cannot be relied upon only to balance the declinein international travel.


Bonhill-Smith added, “Travel to North America from other destinations worldwide can be expensive.GlobalData’s survey found that 23 per cent of global respondents have reduced their household budgets in the past year and 27 per cent have ‘somewhat’ reduced them.Reduced budgets mean less expenditure on recreation affecting the ability to travel.”

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