Northern B.C. getting $2.3 million for funding 12 new tourism developments

Published on : Thursday, May 6, 2021

Northern B.C. is getting $2.3 million for funding 12 new tourism developments with COVID-19 continuing to challenge the industry.


Northern BC Tourism Association, in association with community destination management organizations, local and regional governments, First Nations, non-profits and others have worked together to identify initiatives that will improve the region’s tourism amenities and experiences.


Initiatives that are in progress in the northern B.C. tourism region include investing in convenience adaptations at multiple recreation sites for improving access, implementing a complete place-making signage strategy for the North and supporting multiple small First Nations communities to tell their stories with the help of cultural and way finding signage.


The biggest slice of funding has been allocated to the Northern BC Tourism Association and Alaska Highway Community Society (AHCS) for $1,029,750 for developing and implementing a all-inclusive signage and way finding program for the Great Northern Circle Route.


Clint Fraser, CEO, Northern BC Tourism Association said, “Northern BC Tourism Association is excited for this tremendous opportunity to further develop the tourism sector in northern B.C. As a result of working closely with partners from across the region, we have identified key initiatives that will not only advance important actions and objectives from the region’s 10-year Destination Development plans, but will also significantly strengthen the visitor experience and enhance resident quality of life throughout northern B.C.”


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