Norway Tourism targets face to face as it eyes association and corporate buyers

Published on : Saturday, June 29, 2019

This week, Visit Norway has initiated a creative, two pronged approach to the enhancement of new relationships in the UK. The consequences have led to new business opportunities and better understanding of the meetings and event offering of Norway amongst a host of buyers.


On Tuesday, a delegate from Visit Norway, along with partners Oslo, Bergen and Tromso, arranged a select group of association buyers for a focused evening of education and content. The event was planned to modify perceptions regarding Norway. Besides to destination led content, the evening had an extremely pertinent keynote on the requirement for associations to understand perceptions of their organizations if they are to attract and retain long term members.


The networking party on Wednesday at The Meetings Show saw DJ Fox – also known as Arve Lindgren, Convention Manager from Bergen – amuse a huge number of buyers and industry peers during a post show party. For attendees, the event was a chance to get to know more about Norway’s relaxed and fun approach to events in an informal atmosphere.


“We are in the UK this week to build relationships. This could be with someone new or the continuation of previous conversations,” comments Frode Aasheim, managing director, Visit Norway. “These two networking events may seem totally different but the outcome is ultimately the same – an opportunity for Norway to take center stage and highlight why it is an ideal destination for any type of event, whether it by an association congress, a conference or incentive. You don’t win business in this industry through short term tactics.


Instead, you need to look at the long term, build relationships and get to know your audience. Tuesday was all about one to one conversations, it gave us an opportunity to understand buyer pain points and change their perceptions. Wednesday on the other hand was our chance to reach a wider audience in a fun and engaging way that brought a smile to all the attendees.”


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