Now, LynkiD and Singapore Airlines Transform Loyalty Programs in Vietnam, Offering Users Access to World Class Travel Services and International Rewards

Published on November 14, 2025

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In an exciting leap forward for Vietnam’s loyalty programs, LynkiD, a rapidly growing Vietnamese loyalty brand, has entered a strategic partnership with Singapore Airlines. This collaboration opens a new gateway for LynkiD’s 8 million users to convert their reward points into KrisFlyer miles, allowing them access to world-class travel services and a range of international experiences. This groundbreaking partnership represents a significant evolution in the loyalty industry, moving beyond Vietnam’s local scope to offer global travel benefits that rival international standards. With the new alliance, LynkiD users will be able to redeem flight tickets, upgrade seats, enjoy duty-free shopping, and access premium services from Singapore Airlines, its low-cost arm Scoot, and several Star Alliance member airlines. This move not only enhances the travel experiences for customers but also reinforces LynkiD’s position as a competitive player in the global loyalty arena, bringing Vietnamese consumers closer to international luxury travel options.

As the Vietnamese loyalty market has traditionally remained confined to local services, this partnership with Singapore Airlines is a pivotal moment. By bridging the gap between local rewards and international travel, LynkiD has ensured that users’ everyday purchases contribute toward global travel dreams. From dining at high-end restaurants to shopping and entertainment, LynkiD users will now earn points that can be converted into miles, allowing them to travel the world in style, and this shift marks an important milestone in the country’s loyalty program industry.

Vietnam’s Growing Role in Global Loyalty Ecosystems

LynkiD, with its innovative approach, is transforming the Vietnamese loyalty landscape. Traditionally, loyalty programs in Vietnam focused on domestic rewards, with limited international reach. However, the partnership with Singapore Airlines changes the game, allowing users to accumulate LynkiD Points from a variety of sectors—food & beverage, retail, entertainment, and finance—and convert them into KrisFlyer miles. This cross-industry integration reflects a broader trend where loyalty programs are no longer just about local rewards but about creating a seamless global experience for consumers.

Key highlights of the LynkiD and Singapore Airlines partnership include:

• Point Conversion: Every 550 LynkiD points can be redeemed for 1 KrisFlyer mile, which can be used for international flights, upgrades, and other exclusive travel benefits.
• Global Travel Benefits: Users can redeem miles for flights with Singapore Airlines, Scoot, and Star Alliance partners, offering a broad range of travel options across the globe.
• Exclusive Deals: LynkiD users gain access to discounted hotel stays at global brands like Marriott and Accor, plus exclusive offers for shopping, dining, spa treatments, and more.
• Premium Travel Services: The partnership also allows access to premium services such as airport lounges, further enhancing the travel experience for users.

By offering reward points that can be transformed into international travel perks, LynkiD is rapidly gaining recognition as a forward-thinking loyalty program that opens up a world of possibilities for its users.

Expanding Horizons for Vietnamese Consumers

The partnership marks a significant milestone in Vietnam’s tourism and travel sector, extending the reach of the country’s consumer loyalty ecosystem into the global marketplace. Through this collaboration with Singapore Airlines, LynkiD has unlocked access to premium travel benefits that elevate the experience for local consumers, allowing them to enjoy international destinations like never before. This marks an important step for Vietnamese consumers who are now able to use their local rewards for travel to iconic cities such as Singapore, Tokyo, London, and New York, all served by Singapore Airlines.

• Enhanced Travel Experiences: With KrisFlyer miles, users can enjoy exclusive flight upgrades, premium seating options, and even special privileges such as priority check-in and boarding with Singapore Airlines.
• Global Travel Accessibility: The partnership allows users to explore destinations worldwide, including Asia, Europe, and North America, with the flexibility to choose from multiple carriers and travel partners.
• Increased Value for Everyday Spending: Every purchase made with partner brands—from local dining experiences to entertainment options—turns into tangible benefits that can be used for future travel. This makes the LynkiD program a compelling reason for users to engage with everyday purchases while earning rewards they can convert into meaningful travel opportunities.

This transformation is particularly beneficial for travelers looking to upgrade their holiday experiences, business trips, or family vacations, offering a more cost-effective and rewarding way to access the global travel market. With the expanded benefits of KrisFlyer miles, LynkiD users are now able to unlock the luxury and comfort associated with global travel brands.

Creating a Seamless Customer Experience

One of LynkiD’s key strengths is its ability to provide seamless customer experiences. Whether users are earning points through local brands or redeeming them for international flights, the entire process is designed to be quick, transparent, and user-friendly. The partnership with Singapore Airlines leverages LynkiD’s extensive network of more than 1,000 partner brands across various sectors, ensuring that every purchase becomes an investment in travel rewards.

• Wide Network of Partners: From dining at local restaurants to shopping at retail stores, LynkiD users can easily earn points across various industries, making it easier to accumulate miles for international travel.
• Easy Tracking: With a straightforward transaction history and app integration, users can track their points accumulation and conversion to KrisFlyer miles seamlessly.
• Global Reach: The collaboration with Singapore Airlines and its Star Alliance partners significantly expands the loyalty ecosystem, allowing users to travel internationally with a simple point redemption process.

This easy-to-use platform makes the loyalty experience enjoyable for users, ensuring that their daily spending directly contributes to more significant, world-class travel opportunities.

A Promising Future for LynkiD Users and Partners

The partnership with Singapore Airlines is just the beginning for LynkiD, as it continues to explore new collaborations and partnerships that will benefit both consumers and businesses. According to Ms. Uyen Tran, CEO of LynkiD, the brand plans to expand its collaborations into sectors such as hospitality, e-commerce, and international entertainment, further broadening its value proposition. By continuing to expand its network and improve its offerings, LynkiD aims to build an ecosystem that fosters a connected customer community, where every point earned holds global value.

LynkiD’s success also demonstrates the power of global-local partnerships in the modern loyalty landscape. While focusing on Vietnam, the brand is expanding its global presence and positioning itself as a central player in the international loyalty industry.

LynkiD’s Vision: A Global Loyalty Ecosystem

LynkiD’s vision for the future is to create a borderless loyalty ecosystem that offers customers unmatched convenience and businesses new ways to connect with potential customers. By allowing users to redeem points for travel while simultaneously offering valuable loyalty solutions to its partner brands, LynkiD is leading the way in creating a more integrated loyalty network.

Looking ahead, LynkiD’s ambition is to continuously expand its loyalty offerings to more sectors, creating synergies between industries and users. As the brand builds out its global network, it will not only offer Vietnamese consumers greater international access but will also attract global businesses seeking innovative loyalty solutions.

Conclusion: The Future of Loyalty in Vietnam and Beyond

The partnership between LynkiD and Singapore Airlines represents a significant turning point in the Vietnamese loyalty program industry. By offering users the ability to convert everyday purchases into international travel rewards, LynkiD has taken the first step towards creating a global loyalty ecosystem that empowers both consumers and businesses. With millions of users now able to experience the world through KrisFlyer miles, LynkiD is poised to expand its influence and continue shaping the future of loyalty programs in Vietnam and beyond.