Published on : Thursday, October 25, 2018
The office will be handling marketing of New York City to those in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
To quote NYC & Company’s President and CEO Mr. Fred Dixon, “We are pleased to open our newest international tourism outpost in Singapore, serving the Southeast Asia region.
Given the region’s considerable tourism growth and the launch of two new non-stop flights this month from the region to New York City, the opportunity was right to establish a more formal marketing and promotional presence here. We are delighted to be the first US city to commence a dedicated focus in the Southeast Asia region.”
New York City welcomed approximately 227,000 visitors from Southeast Asia last year, comprising 46,000 from Vietnam; 63,000 from Philippines; 43,000 from Singapore; 33,000 from Indonesia; 19,000 from Malaysia and 23,000 from Thailand.
With the Southeast Asia office opening in Singapore, NYC & Company has 17 representative offices (including 5 in Asia) serving 28 global regions across 5 continents.
Tags: NYC & Company