Friday, May 3, 2019
On Thursday, Tourism New Zealand announced that it has signed a Memorandum of Understanding (MoU) with Tencent Holdings Limited of China, a leading provider of internet value-added services in Shenzhen, to jointly support the growth of Chinese Free Independent Travellers (FIT) with unique travel experiences, and boost New Zealand as a desirable, high-value international destination for Chinese travellers.
The MoU makes the collaboration between Tourism New Zealand and Tencent official, and will strengthen Tencent’s integrated marketing outreach in mainland China. It also deepens Tourism New Zealands understanding of Chinese tourists through Tencent Social Solution, which includes WeChat advertisements and WeChat Mini Programs.
The collaboration also aims to further develop New Zealands tourism industry through extending the countrys marketing outreach efforts to the inbound Chinese market, with local merchants aimed to have a deepened understanding of Chinese travelers consumption behavior via WeChat user insights. Using the companys expertise in Chinese consumer engagement, Tencent will provide user insights for Tourism New Zealand to widen their grasp of Chinese visitors consumption habits and preferences, which will serve as basis for them to develop more impactful marketing strategies.
WeChat and Weixin offer an excellent integrated platform to raise brand awareness among travelers in China, as proven by its more than 1,082 million monthly active users. Through Tourism New Zealands influence and network in New Zealand, Tencent hopes to promote its offerings, such as WeChat and Tencent Social Solution, among Chinese tourists visiting the country. Tencent will also offer recommendations for other local stakeholders to open or improve their WeChat official accounts to be able to more effectively build brand awareness.
Chinese tourists will be able to access the newly launched mini program by Tourism New Zealand to get the latest travel information about the country, such as travel tips, visa policy, flight and hotel information, local transportation and weather updates.
