Official in Iran suggests reinforcing food tourism

Wednesday, November 24, 2021

To quote an official with the Ministry of Cultural Heritage, Tourism, and Handicrafts, “Approximately one-third of tourists’ expenditure is paid on food, therefore, food is an essential part of tourism and a main source of revenue.”

An important part of a trip can be experiencing the foods and beverages of any destination, IRNA quoted Mohammad Qasemi as saying on Tuesday.

The official explained that to expand food tourism, important steps like developing tourism packages that tries to highlight the experience of local food and implementing local food in the menu of accommodation facilities and restaurants are crucial.

Due to a significant capacity for local food, the development of food tourism is on the agenda of the ministry, he noted.

Iran joined in 2020 in an online campaign launched by the World Tourism Organization (UNWTO). The aim was to promote gastronomy as an essential part of tourism.

Experts are of the opinion that food is just not an organic product with biochemical compositions. For people of other communities, food is a cultural element.

If we look at Iranian cuisine, it’s mainly dominated by fragrant herbs of different regions. It mainly emphasizes freshness, deliciousness, and colorfulness.

Iranian cooking is kind of a metaphor for the country itself: It’s tart, sweet, fragrant, and vastly complex. It’s one of the oldest in the world, yet largely unknown, culinary landscapes, with roots dating back to the ancient Persian Empire.

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