Oman Sees Seven Percent Growth in International Tourist Arrivals in this Year, Driven by Europe and Asia, Signaling Strong Future Growth for the Country’s Tourism Sector

Published on November 29, 2025

Oman witnessed 7% growth in international tourist arrivals between September 2024 and August 2025, signaling a continued growth uptrend of the country’s tourism sector, driven by increased demand from European and Asian regions. With Oman developing its tourism infrastructure and luxury options, it is cementing its position as one of the main destinations for visitors in search of both luxury tourism and cultural experiences.

European Markets Lead the Growth in Oman’s Tourism

The growth in arrivals from Europe has been particularly notable, with Italy, Spain, and the Netherlands each recording an impressive increase of more than 44% in arrivals during the first half of 2025. Switzerland also showed a solid rise, with a 35% increase in visitors during the same period. This surge in European arrivals indicates a growing interest in Oman’s unique blend of luxury tourism, natural beauty, and rich cultural experiences.

These figures highlight the appeal of Oman’s offerings to European travelers, who are increasingly seeking destinations that provide a combination of exclusivity and cultural authenticity, two key components of luxury tourism.

Regional Growth and Increased Demand from the Gulf and Asia

Gulf travelers represent a significant portion of Oman’s tourism market, accounting for 40% of all incoming international traffic. Among Gulf Cooperation Council (GCC) countries, Bahrain showed the most significant growth, with a 30% increase in arrivals, while Qatar experienced a modest 8% rise. This growth in regional traffic reflects Oman’s appeal as a nearby luxury destination for travelers from neighboring Gulf states, offering a mix of cultural experiences, relaxation, and adventure.

In Asia, Singapore recorded a 34% increase in arrivals, contributing to Oman’s broader tourism success in Asia-Pacific. As Oman continues to position itself as a luxury destination with a focus on sustainable travel and cultural heritage, it is becoming a favored destination for travelers from both the East and the West, seeking a diverse array of leisure experiences.

Tourism Growth Signals Strong Future Potential

In addition to the rise in international arrivals, Oman has seen a 43% increase in global search activity for trips to the country between September and November 2025, further signaling strong demand for tourism to the destination. This increase in search activity is a clear indicator of the future potential for Oman’s tourism industry, as more travelers turn to Oman for its unique experiences and luxury offerings.

The data suggests that travelers are increasingly looking at Oman as an ideal destination for both adventure tourism and luxury relaxation, supported by the growing number of high-end accommodations and tailored experiences. As the world shifts towards more sustainable tourism, Oman’s blend of natural beauty, luxury resorts, and cultural landmarks makes it a standout choice for travelers seeking eco-conscious and culturally rich experiences.

Air Capacity Expansion Fuels Growth in Tourism

One of the key drivers of this tourism growth is the expansion of international air traffic capacity to Oman. Between September 2024 and February 2025, air capacity from major markets like Italy, the UK, Russia, Switzerland, and Malaysia saw significant increases, ranging from 24% to 253%. The increase in flights to Oman ensures greater accessibility for international travelers, opening up new opportunities for tourism growth across a range of sectors, from luxury travel to adventure tourism.

As more airlines increase their routes and seating capacity to Oman, it’s clear that the country’s tourism infrastructure is well-equipped to handle the growing demand, providing easy access to both tourists and business travelers. The expansion in air connectivity also reinforces Oman’s position as a key gateway to the region, drawing international travelers from both established and emerging markets.

Oman’s Sustainable Tourism: A Path to Long-Term Growth

Oman’s tourism growth is not only fueled by increased arrivals but also by its commitment to sustainability. The country is focusing on preserving its natural beauty and promoting sustainable travel practices, ensuring that future generations can continue to enjoy Oman’s rich cultural heritage and stunning landscapes. From eco-friendly resorts to conservation efforts in key tourist areas, Oman is setting an example for sustainable tourism in the region.

As demand for eco-friendly travel grows globally, Oman’s dedication to sustainability will continue to make it a preferred destination for conscious travelers who want to enjoy luxury while minimizing their environmental impact. This forward-thinking approach will support long-term growth and ensure that Oman remains an attractive destination for international visitors.

Oman’s Bright Future in Tourism

The 7% increase in international tourist arrivals to Oman in 2025 marks the continued success of the country’s tourism sector. With more interest from Europe, growth from the Gulf countries, and rising demand from Asia, Oman is well-placed to cement its position as a leading destination for luxury tourism and cultural exploration. With air capacity continuing to expand alongside increased global search activity, strong future potential exists for the country’s tourism sector.

As Oman’s tourism sector continues to grow, so does the commitment of the country towards sustainability, high-quality services, and travel offerings; thus, it remains at the top of the list among global travelers in pursuit of unforgettable and ecologically sensitive tourism experiences. The future of Oman in tourism is bright, with luxury, adventure, and culture driving its success for years to come.