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Online game pushes for tourism in Japan among Chinese tourists

Monday, February 5, 2018

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Online game pushes for tourism in Japan among Chinese tourists Travel Frog, a cute game from Japan is hunting Chinese to visit the destinations in Japan which are portrayed here.

 

 

After seeing photos of the country and snacks their virtual baby frog brought back, most of the Chinese tourists want to visit the places of Japan.

 

 

China’s biggest online travel agency, Ctrip, reports a 150 per cent growth in the number of searches for Japan on its website since the online game craze swept the mainland. The individual travel bookings through Ctrip to Nagoya have more than doubled month-on-month.

 

 

The bookings to Kyoto, Osaka and Kobe also surged by 80 per cent, while those to Kagoshima and Fukuoka grew by 50 per cent.

 

 

Osaka, one of the amazing place in Japan turned out to be the most popular “frog” destination among Chinese travellers, followed by Tokyo, Nagoya, Hokkaido, Fukuoka, Kyoto, Aomori, Kumamoto, Kobe and Kansai, according to Ctrip. The game by Japanese company Hit-Point has unexpectedly hit the sweet spot of the gaming industry in China, and is especially popular among young working adults, who want to relax while having fun. At the moment, this online game Travel Frog has tracked approximately 20 million downloads at the Apple Store. The Chinese contributed to about 96 per cent of all downloads.

 

 

The players get to arrange their frog for travel by purchasing food and camping supplies, and in return, the creature will come back with travel photos featuring authentic natural scenery and tourism hot spots in Japan, as well as local specialties.  The virtual frog has made its way to Kusatsu Onsen, one of Japan’s three most well-known hot spring resorts, and Zenkoji Temple, which is the country’s third biggest wooden structure dating back to 1,400 ago.Nagoya, rebuilt after World War II, offers superb buildings and rich museum collections, which appeal to potential travellers. Other highlights include the natural monument, Oirase Mountain Stream; a top 50 lighthouse in Japan, at Kagoshima; and Amanohashidate, which boasts one of the best natural views in Kyoto. Travel Frog now offers the photos featuring 10 places in Japan, and plans to cover more sites across the country soon, according to game developer Hit-Point.

 

 

The tourists from China have been the biggest force in Japan’s tourism market for three consecutive years.

 

 

Last year, the Chinese mainlanders paid 7.36 million visits to Japan, up 15.4 per cent over the previous year. They spent 1.69 trillion yen (S$20.2 billion).

 

 

It is reported that Japan is the second most popular outbound destination among Chinese for the spring and the festival holidays after Thailand.

 

 

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