Opportunities outlined to develop tourism economy

Published on : Wednesday, April 28, 2021

Council’s emphasized its move toward strengthening the tourism economy of the region by mending the partnership of the City with Tourism Greater Geelong and The Bellarine (TGGB) and neighboring councils for four years.

Statistics put forward to the Council during the meeting discloses the fact that in spite of the pandemic, tourism is still expected to insert $763 million into the region in the 2021 financial year.

The sector employs 7,551 people directly and supports over 2,600 businesses.

The tourism economy of our region is at present largely driven by day trips and short breaks with visitors from Victoria, meeting friends and relatives, because of the pandemic and changing travel restrictions, leading to busier weekends and slower weekdays.

Over 83 per cent of the travelers are from within Victoria and half from the western and central suburbs of Melbourne.

TGGB is one of the most visited regions outside of Melbourne, covering Geelong and The Bellarine (City of Greater Geelong), Queenscliff (Borough of Queenscliffe) and the Moorabool Valley (Golden Plains Shire).

Also, the Council has observed that the 2021-25 Tourism Greater Geelong and The Bellarine Corporate Plan, a strategic document set up through the engagement of the tourism industry that sets out a clear direction to drive recovery as well as growth from the current crisis.

TGGB is devoted to grow the visitor numbers, nights spent in the region and expenditure through the following objectives:


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