Oregon’s annual Governor’s Conference on Tourism to be held virtually for boosting tourism businesses and destinations

Published on : Thursday, June 17, 2021

Almost 500 travel and tourism professionals – ranging from tour guides and outfitters to regional destination marketing organizations, chambers of commerce, lodging establishments to wineries and microbreweries will be assembling tomorrow virtually for Oregon’s annual Governor’s Conference on Tourism to weight the effects of COVID-19 and wildfires, gain valuable insights and tools for boosting tourism businesses and destinations, and prepare for a statewide economic recovery.

The pandemic and stay home orders have significantly affected traditional tourism related businesses like restaurants and lodging during the spring and summer of 2020, which are prime travel months for many communities in Oregon. These communities felt the impact in other indirect spending from retail shops, coffee and grocery stores, outdoor guides and outfitters and wineries and small locally owned Oregon companies, which support the tourism economy.

This spring, concerning industry needs, Travel Oregon released a set of investments amounting $4.5 million to provide direct economic recovery investments via grants and direct investments to each tourism region of Oregon.

The latest in this suite of economic recovery investments by Travel Oregon is a statewide advertising campaign – Welcome to Oregon Again. It has been designed to promote in-state travel, support local tourism businesses, and to encourage Oregonians to travel locally. Welcome to Oregon Again was launched on June 1, prioritizing safe travel, responsible recreation and local business support throughout the summer season.

To quote Todd Davidson, the CEO of Travel Oregon, “I am so proud of how each of us in Oregon’s travel and tourism industry, from every corner of the state have shown up, cared deeply and supported one another in these trying times. We continue to actively listen to the needs of Oregonians, communities and businesses to be as responsive as possible. And I am excited to build on that information and lessons learned from this last year to chart our strategy going forward.”

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