Published on : Tuesday, February 2, 2021
Orlando Ashford has been appointed as the incoming Executive Chairman of Azamara, the upmarket, boutique cruise line dedicated to Destination Immersion experiences. The appointment has been announced by Sycamore Partners, a leading private equity firm. Ashford’s appointment is set to become effective upon the completion of Sycamore’s acquisition of Azamara, which is expected to occur in Q1.
Carol Cabezas, President, Azamara said in a statement that he is looking forward to working with Orlando, who has equal passion for the cruise industry and the very special product Azamara offers. He shared that with recent news of a planned addition to the fleet, Orlando will bring perspective that will support expansion of the brand while maintaining and growing the unique programming and itineraries beloved by guests and travel industry partners.
Stefan Kaluzny, Managing Director, Sycamore Partners added that the firm is pleased for Orlando to take on the role as Azamara embarks on its next chapter supported by Sycamore Partners. He mentioned that Orlando brings significant leadership experience as well as specific expertise in the cruise and travel industry, making him well-suited to serve as Azamara’s Executive Chairman.
Speaking about his appointment Ashford shared that he is thrilled to be appointed to the role of Executive Chairman at the exciting time for Azamara, having long admired the business and the brand. He said that he believes Azamara is uniquely positioned in the industry, and looks forward to executing the shared vision for growth. He stated that together with the Azamara team, focus will be given on offering Azamara’s loyal customers more of what they have come to know and love.