Out-of-the-box winery event ideas

Monday, October 10, 2022

Wineries large and small open their doors and hold on-site events in almost every part of the world in an effort to increase direct wine sales. Wineries can boost local visibility, boost sales, and promote brand awareness by hosting exciting and entertaining events. Moreover, vineyard owners, venue managers, revenue directors, and sales teams can use events to draw clients from particular market sectors, boost future event bookings, and enhance their standing as a special event location. Here are some ideas for vineyard events that will draw clients and grow your business :

• Organise frequent wine tastings

For vineyards, on-site tasting rooms can be effective revenue generators. Direct sales from tasting rooms to consumers have higher profit margins since they avoid the middleman costs involved with going through a distributor or supermarket. Hosting a range of wine tasting events will help you appeal to a large audience. Vertical, horizontal, double-blind, and blind tastings are all common formats for sampling. Double-blind tastings are both the most demanding and the most enjoyable for wine aficionados. Wines are often placed in bags and kept out of sight of the visitors while tasters try to identify the variety and vintage of each wine.

• Plan corporate or team-building activities

Wine is famous for many things, including bringing people together. So a winery is the best setting possible for business and team-building events. There are a variety of team-building activities you can plan in a winery, depending on whether the company wants to include alcohol in the event or not, such as wine smelling workshops and wine blending, which lets corporate guests create their own wine cocktails by tasting and blending fresh bottles. For the group with the finest blend, you can even design unique wine labels.

• Organise a bridal expo

Include a wide range of localised wedding service providers to provide engaged couples with a one-stop shop, such as event planners, caterers, hairstylists, photographers, cake artists, etc. Hosting such a bridal expo while promoting your winery can highlight your establishment’s wedding offerings and create interest for upcoming events. Whether you’re looking to increase your wedding business or gain it for the first time, planning a regional tradeshow could significantly affect your success. Promote the expo as a pleasant, stress-free opportunity to simplify wedding planning to increase participation.

• Host gatherings to blend wines

Participants at a wine blending party mix several wine varietals while experimenting with flavours and textures to produce a distinctive blend. Visitors are allowed to use their imagination and experiment with wines from other areas, different wood-aged varieties, and even wines that haven’t been aged in barrels at all. Promote wine mixing events as a unique date idea or group activity. Also, advertise blended take-home bottles as the best personalised gift option to increase vineyard revenue. Offer sizable workshops to corporations and other organisations to maximise the possibilities of mixing parties.

• Host a vineyard tour

A vineyard tour is a more opulent and conventional way to see the winery grounds. For hotter days or evenings, this is a lovely choice. Take guests on a tour of the vineyard and the surrounding area. They’ll appreciate the special access and learning the whole truth about the wines they love. If the proprietor or winemaker conducts the tour, bonus points.

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