Published on : Saturday, February 23, 2019
According to tourism board data received by The Jakarta Post on Thursday, 420,000 people from Southeast Asia visited the region in 2017 and generated 358 million euro (US$406 million) in revenues, making ASEAN travelers among the key targets for marketing the destination.
During the event, the tourism board promoted a wide variety of attractions alongside the city’s popular Eiffel Tower and Louvre Museum, such as the Paradis Latin cabaret show, the Château de Vaux le Vicomte country house and Maison Caillebotte, the former family home of 19th century painter Gustave Caillebotte.
To lure ASEAN travelers, the tourist board undertook several efforts, such as opening Tourism Information Points and offering the Paris Region Pass, an unlimited access card, to tourists.
Available at airports, Tourism Information Points allow travelers to find information in their native languages.
Meanwhile, the Paris Region Pass gives travelers access to public transportation, cruises on the River Seine and museums at a starting price of 69 euro.