Pat Phillip-Fairn will soon leave Bermuda Tourism Authority

 Thursday, January 17, 2019 


In 2019, Pat Phillip-Fairn, chief product and experiences development officer at the Bermuda Tourism Authority, will depart from her role from the organization on April 30, 2019, following this year’s World Triathlon Bermuda.


To quote BTA, “Ms Phillip-Fairn has served in the position for the past five years, starting shortly after the formation of the Bermuda Tourism Authority in 2014. She has cited the need to tend to family matters as the reason for her departure.”


To quote Chief Executive Kevin Dallas, “While I’m sad to have a valued leader in our organisation depart, pride is what I feel most when I look back at the enormous accomplishments of Pat and her team over the past five years.”


“Under Pat’s leadership, her division has shepherded a new wave of tourism product and experiences that cater to younger visitors who are more adventurous and experiential.”
“This work has proven critical because it not only improves the experience of travellers, but also increases visitor spending, boosts our economy and creates new opportunities for Bermudian entrepreneurs and job seekers.”


The BTA further added, “In culinary, performing arts and heritage, Ms Phillip-Fairn and her team have worked tirelessly to infuse a deeper sense of culture into the experience of Bermuda’s visitors.


“The Bermuda Heroes Weekend Carnival, Bermuda Festival of Performing Arts, Bermuda Street Food Festival and Peppercorn Ceremony are examples of new or enhanced cultural experiences where Ms Phillip-Fairn has had a direct positive impact.


“A common theme among her work has been inclusion, working closely with diverse groups of local stakeholders and entrepreneurs to ensure cultural experiences are authentic and sustainable. Local entrepreneurs and excursion businesses were also the focus of her successfully managing efforts to diversify cruise line partners and grow the island’s cruise calls beyond the summer months.”


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